{"id":12737,"date":"2025-10-17T14:02:28","date_gmt":"2025-10-17T12:02:28","guid":{"rendered":"https:\/\/www.madinnovation.ch\/?p=12737"},"modified":"2025-10-17T14:18:09","modified_gmt":"2025-10-17T12:18:09","slug":"come-creare-contenuti-b2b","status":"publish","type":"post","link":"https:\/\/www.madinnovation.ch\/en\/come-creare-contenuti-b2b\/","title":{"rendered":"Nei contenuti B2B non servono post perfetti. Servono post che le persone capiscono."},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12737\" class=\"elementor elementor-12737\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcf770 e-flex e-con-boxed e-con e-parent\" data-id=\"7dcf770\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4448d7b elementor-widget elementor-widget-spacer\" data-id=\"4448d7b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c933633 e-flex e-con-boxed e-con e-parent\" data-id=\"2c933633\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29d725b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"29d725b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d717c7 e-con-full e-flex e-con e-child\" data-id=\"4d717c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a624b98 e-con-full e-flex e-con e-child\" data-id=\"a624b98\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-876f3b5 e-con-full e-flex e-con e-child\" data-id=\"876f3b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ea1db elementor-widget elementor-widget-image\" data-id=\"72ea1db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg\" class=\"attachment-full size-full wp-image-12318\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg 800w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-300x300.jpeg 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-150x150.jpeg 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-768x768.jpeg 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-12x12.jpeg 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-96x96.jpeg 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b12ed49 e-con-full e-flex e-con e-child\" data-id=\"b12ed49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd8a6 elementor-widget elementor-widget-heading\" data-id=\"fafd8a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Astrid Herrera - 17.10.2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e82d2 elementor-widget elementor-widget-heading\" data-id=\"d4e82d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Nei contenuti B2B non servono post perfetti. Servono post che le persone capiscono.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d95d4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"07d95d4\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0a52e elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"dc0a52e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2a127 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9d2a127\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"29728\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-35.png\" class=\"attachment-full size-full wp-image-11758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d673836 elementor-hidden-mobile elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"d673836\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c50594 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6c50594\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"16122\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-36.png\" class=\"attachment-full size-full wp-image-11762\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d1823 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b2d1823\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8728e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"fb8728e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"11584\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png\" class=\"attachment-full size-full wp-image-11766\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png 11584w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-300x48.png 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1024x163.png 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-768x123.png 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1536x245.png 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-2048x327.png 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-18x3.png 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-150x24.png 150w\" sizes=\"(max-width: 11584px) 100vw, 11584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce65665 e-flex e-con-boxed e-con e-parent\" data-id=\"ce65665\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069ea5b elementor-widget elementor-widget-spacer\" data-id=\"069ea5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d67db5 e-flex e-con-boxed e-con e-parent\" data-id=\"5d67db5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15c52c3 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"15c52c3\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b8c66 e-con-full e-flex e-con e-child\" data-id=\"31b8c66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210aedc elementor-widget elementor-widget-text-editor\" data-id=\"210aedc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">di Astrid Herrera, Founder &amp; Digital Transformation Specialist presso MadInnovation<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6a4c8 elementor-widget elementor-widget-text-editor\" data-id=\"7a6a4c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\"><strong>La verit\u00e0 scomoda che nessuno vuole ammettere sul marketing LinkedIn<\/strong><\/p>\n<p class=\"whitespace-normal break-words\">Ogni giorno vediamo decision maker brillanti, con prodotti eccellenti e storie da raccontare, bloccarsi davanti a LinkedIn. Non per mancanza di competenze, ma per un&#8217;ossessione: creare contenuti B2B che sentiamo essere il &#8220;post perfetto&#8221;. In questa trappola ci sono caduta anche io.\u00a0<\/p>\n<p class=\"whitespace-normal break-words\">Il risultato? Bozze che non vengono mai pubblicate. Calendari editoriali che restano sulla carta. Opportunit\u00e0 di business che scivolano via mentre si cerca la formula magica.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1239fcb elementor-widget elementor-widget-text-editor\" data-id=\"1239fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Il paradosso del contenuto B2B<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14365e5 elementor-widget elementor-widget-image\" data-id=\"14365e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/mad_innovation_b2b_article.webp\" title=\"\" alt=\"Immagine astratta in blu e bianco che rappresenta la creativit\u00e0 e la chiarezza nella comunicazione B2B.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4d8c2 elementor-widget elementor-widget-text-editor\" data-id=\"ff4d8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Nel B2B ci siamo convinti che ogni post debba essere:<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"><li class=\"whitespace-normal break-words\">Perfettamente scritto<\/li><li class=\"whitespace-normal break-words\">Ricco di dati e ricerche<\/li><li class=\"whitespace-normal break-words\">Formalmente impeccabile<\/li><li class=\"whitespace-normal break-words\">Ottimizzato per l&#8217;algoritmo<\/li><\/ul><p>\u00a0<\/p><p class=\"whitespace-normal break-words\">E mentre inseguiamo questa perfezione, dimentichiamo una verit\u00e0 elementare: <strong>dall&#8217;altra parte non c&#8217;\u00e8 un&#8217;azienda. C&#8217;\u00e8 una persona.<\/strong><\/p><p class=\"whitespace-normal break-words\">Una persona che scorre LinkedIn tra una riunione e l&#8217;altra. Che cerca soluzioni concrete, non trattati accademici. Che vuole capire se tu puoi risolvere il suo problema, non quanto sei bravo a scrivere.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6819218 elementor-widget elementor-widget-text-editor\" data-id=\"6819218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Cosa significa davvero &#8220;comprensibile&#8221;<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e096eb elementor-widget elementor-widget-image\" data-id=\"6e096eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/mad_innovation_clarity_b2b.webp\" title=\"\" alt=\"Mano che scrive su una lavagna la parola \u201cclear\u201d, simbolo della chiarezza e semplicit\u00e0 nella comunicazione B2B.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f0208 elementor-widget elementor-widget-text-editor\" data-id=\"71f0208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li>Va dritto al punto nei primi 3 secondi<\/li><\/ul><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"><li class=\"whitespace-normal break-words\">Usa esempi concreti, non solo teoria<\/li><li class=\"whitespace-normal break-words\">Parla di problemi reali che il tuo target riconosce immediatamente<\/li><li class=\"whitespace-normal break-words\">Evita il gergo quando non serve (e quasi mai serve)<\/li><li class=\"whitespace-normal break-words\">Si legge come una conversazione, non come un comunicato stampa<\/li><\/ul><p class=\"whitespace-normal break-words\">La differenza \u00e8 sottile ma cruciale. Non \u00e8 semplificare per chi \u00e8 &#8220;meno preparato&#8221;. \u00c8 comunicare in modo che chi \u00e8 preparato capisca subito se il contenuto \u00e8 rilevante per lui.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa8bb1 elementor-widget elementor-widget-text-editor\" data-id=\"4fa8bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>I tre errori che uccidono l&#8217;engagement B2B<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71b5a0 elementor-widget elementor-widget-text-editor\" data-id=\"d71b5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\"><strong>1. L&#8217;ossessione per la forma<\/strong><\/p><p class=\"whitespace-normal break-words\">Passiamo ore a limare ogni frase, a cercare il dato pi\u00f9 impressionante, a rendere tutto &#8220;professionale&#8221;. Poi pubblichiamo e&#8230; silenzio. Perch\u00e9 abbiamo dimenticato di includere l&#8217;elemento pi\u00f9 importante: un motivo per cui qualcuno dovrebbe fermarsi a leggere.<\/p><p class=\"whitespace-normal break-words\"><strong>2. Parlare di noi invece che di loro<\/strong><\/p><p class=\"whitespace-normal break-words\">&#8220;Siamo orgogliosi di annunciare&#8230;&#8221; &#8220;La nostra soluzione innovativa&#8230;&#8221; &#8220;I nostri 20 anni di esperienza&#8230;&#8221;<\/p><p class=\"whitespace-normal break-words\">Il tuo potenziale cliente ha un problema. Non gli interessa quanto sei bravo tu. Gli interessa se puoi aiutarlo. La differenza tra questi due approcci determina se qualcuno legger\u00e0 il tuo post o scroller\u00e0 oltre.<\/p><p class=\"whitespace-normal break-words\"><strong>3. Aspettare il momento perfetto<\/strong><\/p><p class=\"whitespace-normal break-words\">Il post perfetto che pubblichi tra un mese vale meno di un post buono che pubblichi oggi. La costanza batte la perfezione. Sempre.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8510f68 elementor-widget elementor-widget-text-editor\" data-id=\"8510f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>Il framework che funziona<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d479840 elementor-widget elementor-widget-image\" data-id=\"d479840\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/mad_innovation_framework_b2b.webp\" title=\"\" alt=\"Illustrazione concettuale che rappresenta un framework di comunicazione efficace nel marketing B2B, con forme e linee che convergono a simboleggiare metodo e strategia.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73d268 elementor-widget elementor-widget-text-editor\" data-id=\"a73d268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Dopo anni di lavoro con decision maker di PMI e grandi aziende, abbiamo identificato una struttura che genera risultati:<\/p><p class=\"whitespace-normal break-words\"><strong>Hook (3 secondi):<\/strong> Una frase che fa fermare lo scroll. Non clickbait, ma una verit\u00e0 riconoscibile o una provocazione intelligente.<\/p><p class=\"whitespace-normal break-words\"><strong>Problema (contesto):<\/strong> Descrivi una situazione che il tuo target vive ogni giorno. Se annuisce mentalmente, hai vinto.<\/p><p class=\"whitespace-normal break-words\"><strong>Insight (valore):<\/strong> Una prospettiva, un dato, un approccio che aggiunge qualcosa alla conversazione. Non deve essere rivoluzionario, deve essere utile.<\/p><p class=\"whitespace-normal break-words\"><strong>Call to action (direzione):<\/strong> Cosa dovrebbe fare chi legge? Anche solo &#8220;cosa ne pensi?&#8221; \u00e8 meglio di nulla.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014204a elementor-widget elementor-widget-text-editor\" data-id=\"014204a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><strong>La metrica che conta davvero<\/strong><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2202c6 elementor-widget elementor-widget-image\" data-id=\"f2202c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/mad_innovation_metrica_b2b.webp\" title=\"\" alt=\"Due professionisti che si stringono la mano in ufficio, simbolo di conversazioni qualificate e relazioni reali nel marketing B2B.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c98acc elementor-widget elementor-widget-text-editor\" data-id=\"1c98acc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Engagement? Like? Impressioni?<\/p><p class=\"whitespace-normal break-words\">Nel B2B la metrica che conta \u00e8 una sola: <strong>conversazioni qualificate<\/strong>.<\/p><p class=\"whitespace-normal break-words\">Meglio 50 visualizzazioni con 3 commenti da potenziali clienti che 5.000 visualizzazioni senza nessuno contatto rilevante. LinkedIn non \u00e8 un concorso di popolarit\u00e0. \u00c8 uno strumento di business development.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7b474 elementor-widget elementor-widget-text-editor\" data-id=\"dc7b474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>Cosa facciamo noi di MAD<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7372d73 elementor-widget elementor-widget-text-editor\" data-id=\"7372d73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Lavoriamo con decision maker che hanno capito che LinkedIn non \u00e8 un &#8220;nice to have&#8221;, ma un canale strategico per generare opportunit\u00e0 B2B. Non vendiamo formule magiche o crescite miracolose.<\/p><p class=\"whitespace-normal break-words\">Costruiamo strategie di contenuto che:<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-2.5 pl-7\"><li class=\"whitespace-normal break-words\">Partono dai veri problemi del tuo target<\/li><li class=\"whitespace-normal break-words\">Si basano sulla tua expertise reale, non su pose<\/li><li class=\"whitespace-normal break-words\">Generano conversazioni con persone che contano per il tuo business<\/li><li class=\"whitespace-normal break-words\">Si possono sostenere nel tempo senza diventare un secondo lavoro<\/li><\/ul><p class=\"whitespace-normal break-words\">Non ti promettiamo viralit\u00e0. Ti promettiamo rilevanza.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf48d88 elementor-widget elementor-widget-text-editor\" data-id=\"cf48d88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong>La domanda giusta<\/strong><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a1f10 elementor-widget elementor-widget-text-editor\" data-id=\"a9a1f10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Non \u00e8 &#8220;come faccio a creare contenuti perfetti?&#8221;.<\/p><p class=\"whitespace-normal break-words\">\u00c8 &#8220;come faccio a creare contenuti che le persone giuste capiscono e a cui vogliono rispondere?&#8221;.<\/p><p class=\"whitespace-normal break-words\">Quando sposti il focus dalla perfezione alla comprensione, tutto cambia. I contenuti si creano pi\u00f9 velocemente. L&#8217;engagement diventa pi\u00f9 qualificato. Le opportunit\u00e0 di business iniziano ad arrivare.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c8a4e elementor-widget elementor-widget-image\" data-id=\"62c8a4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/mad-innovation-domanda-giusta-b2b.webp\" title=\"\" alt=\"Illustrazione in tonalit\u00e0 blu con lente d\u2019ingrandimento e punto interrogativo: rappresenta la \u201cdomanda giusta\u201d e la chiarezza nella comunicazione B2B.\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d04df elementor-widget elementor-widget-text-editor\" data-id=\"62d04df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p><p class=\"whitespace-normal break-words\"><strong>LinkedIn \u00e8 pieno di post perfetti che nessuno legge. \u00c8 ora di creare contenuti che le persone capiscono.<\/strong><\/p><p class=\"whitespace-normal break-words\">Se anche tu vuoi trasformare LinkedIn da vetrina aziendale a generatore di opportunit\u00e0 concrete, parliamone. Senza impegno, senza pitch commerciali. Solo una conversazione tra professionisti che credono nel valore della chiarezza.<\/p><p class=\"whitespace-normal break-words\"><em>MAD &#8211; Digital Marketing Strategico per il B2B<\/em><\/p><hr class=\"border-border-300 my-2\" \/><p class=\"whitespace-normal break-words\"><strong>P.S.<\/strong> Questo articolo non \u00e8 perfetto. Ma se sei arrivato fino a qui, probabilmente ha fatto il suo lavoro: farti riflettere su come comunichi su LinkedIn. E magari farti venire voglia di cambiare qualcosa.<\/p><p><a href=\"https:\/\/www.madinnovation.ch\/en\/contatti\/\"><b>Contattaci per un\u2019analisi gratuita dei tuoi dati \u2192 madinnovation.ch\/contatti<\/b><\/a><\/p><hr \/><p class=\"whitespace-normal break-words\"><em>Mad Innovation &#8211; Web Agency specializzata nel marketing digitale<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc7a8b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8bc7a8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85dd23d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"85dd23d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabella dei Contenuti\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__85dd23d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b24d41 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5b24d41\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9808bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"9808bf4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db5e696 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"db5e696\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69fe045 e-con-full e-flex e-con e-child\" data-id=\"69fe045\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656e4da elementor-widget elementor-widget-text-editor\" data-id=\"656e4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Condividi l&#8217;articolo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9361ffb elementor-grid-6 elementor-grid-mobile-2 elementor-grid-tablet-5 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"9361ffb\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_print\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on print\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-print\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 192V77.25c0-8.49-3.37-16.62-9.37-22.63L393.37 9.37c-6-6-14.14-9.37-22.63-9.37H96C78.33 0 64 14.33 64 32v160c-35.35 0-64 28.65-64 64v112c0 8.84 7.16 16 16 16h48v96c0 17.67 14.33 32 32 32h320c17.67 0 32-14.33 32-32v-96h48c8.84 0 16-7.16 16-16V256c0-35.35-28.65-64-64-64zm-64 256H128v-96h256v96zm0-224H128V64h192v48c0 8.84 7.16 16 16 16h48v96zm48 72c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24s24 10.74 24 24c0 13.25-10.75 24-24 24z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3992b7 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e3992b7\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265477d e-flex e-con-boxed e-con e-parent\" data-id=\"265477d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3971b elementor-widget elementor-widget-spacer\" data-id=\"5c3971b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41332f7 e-flex e-con-boxed e-con e-parent\" data-id=\"41332f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9343e9f elementor-widget elementor-widget-spacer\" data-id=\"9343e9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669477d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669477d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41103d7 elementor-hidden-mobile\" data-id=\"41103d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-042bfe4\" data-id=\"042bfe4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46c21e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b46c21e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"83\" viewbox=\"0 0 3 83\" fill=\"none\"><line x1=\"1.5\" y1=\"6.55671e-08\" x2=\"1.5\" y2=\"83\" stroke=\"#FF9866\" stroke-width=\"3\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a1e64e2\" data-id=\"a1e64e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d22e0 e-con-full e-flex e-con e-parent\" data-id=\"11d22e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23156d elementor-widget elementor-widget-heading\" data-id=\"d23156d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Non rimanere mai indietro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c2798 elementor-widget elementor-widget-text-editor\" data-id=\"45c2798\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iscriviti a <strong><span style=\"color: #003046;\">M<\/span><\/strong><span style=\"color: #00b9ff;\"><strong>A<span style=\"color: #003046;\">D <\/span><\/strong><\/span>Letter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5dcc4c7 elementor-hidden-mobile\" data-id=\"5dcc4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0932c47 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0932c47\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d175424 elementor-hidden-mobile\" data-id=\"d175424\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41c3378\" data-id=\"41c3378\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28d3b6 e-con-full e-flex e-con e-parent\" data-id=\"a28d3b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d513ab elementor-widget elementor-widget-text-editor\" data-id=\"6d513ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una volta al mese, niente SPAM. <br \/>Solo i migliori contenuti e tutti gli aggiornamenti piu importanti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-178e458\" data-id=\"178e458\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9e95e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3e9e95e\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12737\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3e9e95e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_891d4a9 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_891d4a9]\" id=\"form-field-field_891d4a9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_8f20165 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_8f20165]\" id=\"form-field-field_8f20165\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_8f20165\">Si, voglio ricevere comunicazioni e email da MAD<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Invia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aeca25b elementor-hidden-mobile\" data-id=\"aeca25b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-850939f e-flex e-con-boxed e-con e-parent\" data-id=\"850939f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e9ef3 elementor-widget elementor-widget-spacer\" data-id=\"f9e9ef3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8743654 e-flex e-con-boxed e-con e-parent\" data-id=\"8743654\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b329b1 elementor-widget elementor-widget-spacer\" data-id=\"6b329b1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4c6e7 e-con-full e-flex e-con e-parent\" data-id=\"4d4c6e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69bd687 e-flex e-con-boxed e-con e-child\" data-id=\"69bd687\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49db00d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"49db00d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b299c e-con-full e-flex e-con e-child\" data-id=\"c1b299c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cb3c8 elementor-widget elementor-widget-heading\" data-id=\"c8cb3c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbba758 elementor-widget elementor-widget-button\" data-id=\"cbba758\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-horizontal\" href=\"\/en\/CONTATTACI\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Iniziare<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a2904 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"27a2904\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3a3f2 elementor-widget elementor-widget-text-editor\" data-id=\"7b3a3f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Punta su un ottima comunicazione e sul potere della connessione tra azienda e cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8920bfa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8920bfa\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb67e5 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb67e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaab52 elementor-widget elementor-widget-spacer\" data-id=\"1aaab52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7959d38 e-flex e-con-boxed e-con e-parent\" data-id=\"7959d38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85791eb elementor-widget elementor-widget-spacer\" data-id=\"85791eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing Data-Driven per E-commerce e PMI: Come Usare i Dati per Vendere di Pi\u00f9<br \/>\nNel 2025, i dati non bastano: serve saperli leggere e trasformare in azioni. <\/p>","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,39],"tags":[],"class_list":["post-12737","post","type-post","status-publish","format-standard","hentry","category-marketing","category-seo"],"_links":{"self":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12737","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/comments?post=12737"}],"version-history":[{"count":8,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12737\/revisions"}],"predecessor-version":[{"id":12752,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12737\/revisions\/12752"}],"wp:attachment":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media?parent=12737"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/categories?post=12737"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/tags?post=12737"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}