{"id":12692,"date":"2025-10-10T13:22:44","date_gmt":"2025-10-10T11:22:44","guid":{"rendered":"https:\/\/www.madinnovation.ch\/?p=12692"},"modified":"2025-10-10T13:22:47","modified_gmt":"2025-10-10T11:22:47","slug":"marketing-data-driven-ecommerce-pmi","status":"publish","type":"post","link":"https:\/\/www.madinnovation.ch\/en\/marketing-data-driven-ecommerce-pmi\/","title":{"rendered":"Marketing Data-Driven per E-commerce e PMI: Come Usare i Dati per Vendere di Pi\u00f9"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12692\" class=\"elementor elementor-12692\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcf770 e-flex e-con-boxed e-con e-parent\" data-id=\"7dcf770\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4448d7b elementor-widget elementor-widget-spacer\" data-id=\"4448d7b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c933633 e-flex e-con-boxed e-con e-parent\" data-id=\"2c933633\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29d725b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"29d725b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d717c7 e-con-full e-flex e-con e-child\" data-id=\"4d717c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a624b98 e-con-full e-flex e-con e-child\" data-id=\"a624b98\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-876f3b5 e-con-full e-flex e-con e-child\" data-id=\"876f3b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ea1db elementor-widget elementor-widget-image\" data-id=\"72ea1db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg\" class=\"attachment-full size-full wp-image-12318\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg 800w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-300x300.jpeg 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-150x150.jpeg 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-768x768.jpeg 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-12x12.jpeg 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-96x96.jpeg 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b12ed49 e-con-full e-flex e-con e-child\" data-id=\"b12ed49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd8a6 elementor-widget elementor-widget-heading\" data-id=\"fafd8a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Astrid Herrera - 10.10.2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e82d2 elementor-widget elementor-widget-heading\" data-id=\"d4e82d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Data-Driven per E-commerce e PMI: Come Usare i Dati per Vendere di Pi\u00f9<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d95d4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"07d95d4\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0a52e elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"dc0a52e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2a127 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9d2a127\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"29728\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-35.png\" class=\"attachment-full size-full wp-image-11758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d673836 elementor-hidden-mobile elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"d673836\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c50594 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6c50594\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"16122\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-36.png\" class=\"attachment-full size-full wp-image-11762\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d1823 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b2d1823\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8728e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"fb8728e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"11584\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png\" class=\"attachment-full size-full wp-image-11766\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png 11584w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-300x48.png 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1024x163.png 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-768x123.png 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1536x245.png 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-2048x327.png 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-18x3.png 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-150x24.png 150w\" sizes=\"(max-width: 11584px) 100vw, 11584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce65665 e-flex e-con-boxed e-con e-parent\" data-id=\"ce65665\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069ea5b elementor-widget elementor-widget-spacer\" data-id=\"069ea5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d67db5 e-flex e-con-boxed e-con e-parent\" data-id=\"5d67db5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15c52c3 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"15c52c3\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b8c66 e-con-full e-flex e-con e-child\" data-id=\"31b8c66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210aedc elementor-widget elementor-widget-text-editor\" data-id=\"210aedc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">di Astrid Herrera, Founder &amp; Digital Transformation Specialist presso MadInnovation<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6a4c8 elementor-widget elementor-widget-text-editor\" data-id=\"7a6a4c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Avete presente quella sensazione?<br \/>Siete davanti al computer, aprite Google Analytics, vedete numeri, grafici, curve che salgono e scendono. Eppure niente: nessuna rivelazione, nessuna decisione chiara. \u00c8 come avere una miniera d\u2019oro sotto il giardino, ma non sapere dove sia sepolta la pala.<\/p><p>Ecco la verit\u00e0 scomoda: non \u00e8 colpa dei dati. \u00c8 colpa nostra.<br \/>Le PMI, le startup e persino gli e-commerce con anni di esperienza raccolgono montagne di informazioni, ma troppo spesso non le trasformano in azioni concrete. E nel 2025 questo non \u00e8 pi\u00f9 un dettaglio: \u00e8 il confine tra chi cresce e chi rimane indietro.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1239fcb elementor-widget elementor-widget-text-editor\" data-id=\"1239fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Il paradosso dei dati: troppi, ma mai abbastanza<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-14365e5 elementor-widget elementor-widget-image\" data-id=\"14365e5\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/59.webp\" title=\"\" alt=\"Dashboard analytics e-commerce con dati inutilizzati - marketing data-driven PMI Svizzera\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4d8c2 elementor-widget elementor-widget-text-editor\" data-id=\"ff4d8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Secondo McKinsey, le aziende usano in media solo il 12% dei dati che raccolgono. Il resto resta sepolto in dashboard mai consultate. Non vi ricorda qualcosa?<\/p><p>Prendiamo Marco, titolare di un e-commerce biologico in Ticino. Ha GA4, un CRM con 4\u2019500 contatti, report mensili. Ma alla domanda: <i>\u201cChi sono i tuoi tre clienti pi\u00f9 profittevoli?\u201d<\/i> resta in silenzio.<br \/>Marco non \u00e8 un\u2019eccezione. \u00c8 la norma.<\/p><p>Il marketing data-driven non significa accumulare pi\u00f9 dati, ma fare le domande giuste a quelli che gi\u00e0 avete.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6819218 elementor-widget elementor-widget-text-editor\" data-id=\"6819218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Google Analytics 4: la Ferrari che guidate in prima marcia<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6e096eb elementor-widget elementor-widget-image\" data-id=\"6e096eb\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/62.webp\" title=\"\" alt=\"Customer journey funnel conversione Google Analytics 4 - percorso acquisto e-commerce\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f0208 elementor-widget elementor-widget-text-editor\" data-id=\"71f0208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se usate GA4 solo per contare visite mensili, state sprecando un potenziale enorme.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\">GA4 traccia eventi: scroll, clic, aggiunte al carrello, visualizzazioni. Questi eventi raccontano una storia precisa: il comportamento d\u2019acquisto.<\/span><\/p><p><span style=\"font-weight: 400;\">Un caso reale: una PMI di Lugano nel settore software aveva un tasso di conversione dello 0,8%. Analizzando i percorsi in GA4, abbiamo scoperto che chi visitava la sezione <\/span><i><span style=\"font-weight: 400;\">\u201cCasi Studio\u201d<\/span><\/i><span style=\"font-weight: 400;\"> e poi la pagina <\/span><i><span style=\"font-weight: 400;\">\u201cPrezzi\u201d<\/span><\/i><span style=\"font-weight: 400;\"> convertiva al 67% entro 7 giorni. Ma solo il 12% dei visitatori seguiva quel percorso.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p><p><span style=\"font-weight: 400;\">Soluzione? <a href=\"https:\/\/www.madinnovation.ch\/en\/trategia-inbound-marketing-b2b-2025\/\">Ridisegnare il customer journey<\/a> per portarli l\u00ec. Risultato? Conversioni al 2,3% in tre mesi. Stessi visitatori, stessi prodotti, strategia diversa.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2883100 elementor-widget elementor-widget-text-editor\" data-id=\"2883100\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Tre metriche che non potete ignorare:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Engagement rate: se \u00e8 sotto il 50%, il vostro sito \u00e8 un autogrill. Entrano e scappano.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conversion path: vi mostra il viaggio completo prima di una vendita. Oro puro.<\/span><span style=\"font-weight: 400;\"><br \/><br \/><\/span><\/li><\/ul><p><span style=\"font-weight: 400;\">Lifetime value per utente: cambia la domanda da <\/span><i><span style=\"font-weight: 400;\">\u201cquanto vale questa campagna?\u201d<\/span><\/i><span style=\"font-weight: 400;\"> a <\/span><i><span style=\"font-weight: 400;\">\u201cquanto vale questo cliente nel tempo?\u201d<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa8bb1 elementor-widget elementor-widget-text-editor\" data-id=\"4fa8bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Il CRM: archivio o motore di crescita?<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71b5a0 elementor-widget elementor-widget-text-editor\" data-id=\"d71b5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Molte aziende hanno un CRM. Pochissime lo usano davvero. Per molte \u00e8 solo una rubrica digitale costosa. In realt\u00e0, \u00e8 una macchina da guerra se sfruttata bene.<\/span><\/p><p><span style=\"font-weight: 400;\">Caso Elena: boutique online di moda sostenibile a Zurigo. 3\u2019200 clienti in CRM, fatturato stagnante. Analisi: il 22% dei clienti generava il 68% del fatturato. Segmentando e creando un programma VIP su misura, in tre mesi il segmento ha fatto +34% di vendite.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Il costo? Quasi zero. I dati erano gi\u00e0 l\u00ec.<\/span><\/p><p><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.madinnovation.ch\/en\/strategie-contenuto-pmi\/\">Segmentare clienti per frequenza d\u2019acquisto, valore medio ordine, categoria preferita non \u00e8 \u201cnerdismo\u201d<\/a>. \u00c8 strategia. E la personalizzazione oggi \u00e8 l\u2019unico vero vantaggio competitivo.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8510f68 elementor-widget elementor-widget-text-editor\" data-id=\"8510f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>KPI: smettiamola con le vanity metrics<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d479840 elementor-widget elementor-widget-image\" data-id=\"d479840\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/64.webp\" title=\"\" alt=\"KPI metriche business e-commerce - CAC CLV tasso conversione per PMI\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca234c elementor-widget elementor-widget-text-editor\" data-id=\"0ca234c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Diciamocelo: like e follower non pagano stipendi. I KPI devono parlare di business, non di ego.<\/span><\/p><p><span style=\"font-weight: 400;\">Ecco quelli che contano davvero:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a73d268 elementor-widget elementor-widget-text-editor\" data-id=\"a73d268\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">CAC (Customer Acquisition Cost): se spendi 150 per un cliente che vale 80, hai un problema.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ceee8d elementor-widget elementor-widget-text-editor\" data-id=\"8ceee8d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">CLV (<a href=\"https:\/\/www.madinnovation.ch\/en\/trategia-inbound-marketing-b2b-2025\/\">Customer Lifetime Value<\/a>): deve essere almeno 3 volte il CAC.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e823823 elementor-widget elementor-widget-text-editor\" data-id=\"e823823\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.madinnovation.ch\/en\/trategia-inbound-marketing-b2b-2025\/\">Tasso di conversione per canale<\/a>: ogni canale va misurato separatamente.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cb2bec5 elementor-widget elementor-widget-text-editor\" data-id=\"cb2bec5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Carrelli abbandonati: in media il 70% non completa l\u2019acquisto. Recuperarne anche solo il 10% significa migliaia di franchi in pi\u00f9.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b8b7350 elementor-widget elementor-widget-text-editor\" data-id=\"b8b7350\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><span style=\"font-weight: 400;\">Repeat Purchase Rate: se sotto il 20%, stai perdendo clienti troppo in fretta.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014204a elementor-widget elementor-widget-text-editor\" data-id=\"014204a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Dal dato all\u2019azione: tre storie che valgono pi\u00f9 di mille teorie<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f2202c6 elementor-widget elementor-widget-image\" data-id=\"f2202c6\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/65.webp\" title=\"\" alt=\"Casi studio marketing data-driven PMI svizzere - esempi reali ROI\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c98acc elementor-widget elementor-widget-text-editor\" data-id=\"1c98acc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">PMI consulenza HR, Basilea: GA4 ha mostrato che chi scaricava un whitepaper convertiva 4x di pi\u00f9. Spostato il budget su quel contenuto \u2192 costo lead -58%, <b>conversione +19%.<\/b><b><br \/><\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8ca080f elementor-widget elementor-widget-text-editor\" data-id=\"8ca080f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\">E-commerce tech, Ticino: CRM rivelava che chi comprava accessori spendeva 3 volte di pi\u00f9. Attivate email automatiche \u2192 +180\u2019000 franchi in 4 mesi.<b><br \/><\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c01056 elementor-widget elementor-widget-text-editor\" data-id=\"2c01056\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li class=\"whitespace-normal break-words\"><b><span style=\"font-weight: 400;\">Startup SaaS, Ginevra: dati d\u2019uso hanno mostrato una funzionalit\u00e0 chiave. Onboarding ridisegnato \u2192 conversione da trial a pagamento +22%.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><\/b><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1ac2905 elementor-widget elementor-widget-text-editor\" data-id=\"1ac2905\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">In tutti e tre i casi i dati erano l\u00ec, solo che nessuno li guardava nel modo giusto.<\/span><b><\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dc7b474 elementor-widget elementor-widget-text-editor\" data-id=\"dc7b474\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Cultura del dato: il vero ostacolo<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7372d73 elementor-widget elementor-widget-text-editor\" data-id=\"7372d73\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Il problema non \u00e8 tecnico, \u00e8 culturale.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Molte PMI si affidano ancora all\u2019istinto: <\/span><i><span style=\"font-weight: 400;\">\u201cAbbiamo sempre fatto cos\u00ec\u201d<\/span><\/i><span style=\"font-weight: 400;\">. Il marketing data-driven richiede un cambio di mentalit\u00e0: dai pareri ai fatti, dall\u2019improvvisazione alla strategia.<\/span><\/p><p><span style=\"font-weight: 400;\">E s\u00ec, pu\u00f2 far male. Perch\u00e9 i dati non mentono: vi mostrano che certe campagne non funzionano, che i clienti che pensavate centrali in realt\u00e0 non lo sono, che il vostro \u201cprodotto bandiera\u201d non interessa a nessuno.<\/span><span style=\"font-weight: 400;\"><br \/><\/span><span style=\"font-weight: 400;\"> Ma \u00e8 da questa brutalit\u00e0 che nasce la crescita vera.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cf48d88 elementor-widget elementor-widget-text-editor\" data-id=\"cf48d88\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><b>Il futuro? \u00c8 gi\u00e0 qui<\/b><\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a9a1f10 elementor-widget elementor-widget-text-editor\" data-id=\"a9a1f10\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il marketing data-driven non \u00e8 il futuro. \u00c8 il presente. Le aziende che lo usano crescono, quelle che non lo fanno restano indietro. La buona notizia? Non serve un budget da multinazionale. Servono curiosit\u00e0, disciplina e la volont\u00e0 di farsi guidare dai dati.<\/p><p>I vostri dati vi stanno parlando da mesi. \u00c8 ora di ascoltarli.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62c8a4e elementor-widget elementor-widget-image\" data-id=\"62c8a4e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1536\" height=\"1020\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/57.webp\" class=\"attachment-full size-full wp-image-12703\" alt=\"Analisi dati marketing e-commerce - reportistica strategica per PMI\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/57.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/57-300x199.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/57-1024x680.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/57-768x510.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/57-18x12.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/10\/57-150x100.webp 150w\" sizes=\"(max-width: 1536px) 100vw, 1536px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d04df elementor-widget elementor-widget-text-editor\" data-id=\"62d04df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">\u00a0<\/p><hr \/><p class=\"whitespace-normal break-words\"><b>\u00a0Vuoi smettere di accumulare dati inutili e iniziare a trasformarli in crescita concreta? <\/b>In Madinnovation.ch trasformiamo montagne di numeri in strategie che generano ROI misurabili.<\/p><p><a href=\"https:\/\/www.madinnovation.ch\/en\/contatti\/\"><b>Contattaci per un\u2019analisi gratuita dei tuoi dati \u2192 madinnovation.ch\/contatti<\/b><\/a><\/p><hr \/><p class=\"whitespace-normal break-words\"><em>Mad Innovation &#8211; Web Agency specializzata nel marketing digitale<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc7a8b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8bc7a8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85dd23d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"85dd23d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h4&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabella dei Contenuti\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__85dd23d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b24d41 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5b24d41\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9808bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"9808bf4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db5e696 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"db5e696\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69fe045 e-con-full e-flex e-con e-child\" data-id=\"69fe045\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656e4da elementor-widget elementor-widget-text-editor\" data-id=\"656e4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Condividi l&#8217;articolo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9361ffb elementor-grid-6 elementor-grid-mobile-2 elementor-grid-tablet-5 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"9361ffb\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_print\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on print\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-print\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 192V77.25c0-8.49-3.37-16.62-9.37-22.63L393.37 9.37c-6-6-14.14-9.37-22.63-9.37H96C78.33 0 64 14.33 64 32v160c-35.35 0-64 28.65-64 64v112c0 8.84 7.16 16 16 16h48v96c0 17.67 14.33 32 32 32h320c17.67 0 32-14.33 32-32v-96h48c8.84 0 16-7.16 16-16V256c0-35.35-28.65-64-64-64zm-64 256H128v-96h256v96zm0-224H128V64h192v48c0 8.84 7.16 16 16 16h48v96zm48 72c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24s24 10.74 24 24c0 13.25-10.75 24-24 24z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3992b7 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e3992b7\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265477d e-flex e-con-boxed e-con e-parent\" data-id=\"265477d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3971b elementor-widget elementor-widget-spacer\" data-id=\"5c3971b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41332f7 e-flex e-con-boxed e-con e-parent\" data-id=\"41332f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9343e9f elementor-widget elementor-widget-spacer\" data-id=\"9343e9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669477d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669477d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41103d7 elementor-hidden-mobile\" data-id=\"41103d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-042bfe4\" data-id=\"042bfe4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46c21e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b46c21e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"83\" viewbox=\"0 0 3 83\" fill=\"none\"><line x1=\"1.5\" y1=\"6.55671e-08\" x2=\"1.5\" y2=\"83\" stroke=\"#FF9866\" stroke-width=\"3\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a1e64e2\" data-id=\"a1e64e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d22e0 e-con-full e-flex e-con e-parent\" data-id=\"11d22e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23156d elementor-widget elementor-widget-heading\" data-id=\"d23156d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Non rimanere mai indietro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c2798 elementor-widget elementor-widget-text-editor\" data-id=\"45c2798\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iscriviti a <strong><span style=\"color: #003046;\">M<\/span><\/strong><span style=\"color: #00b9ff;\"><strong>A<span style=\"color: #003046;\">D <\/span><\/strong><\/span>Letter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5dcc4c7 elementor-hidden-mobile\" data-id=\"5dcc4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0932c47 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0932c47\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d175424 elementor-hidden-mobile\" data-id=\"d175424\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41c3378\" data-id=\"41c3378\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28d3b6 e-con-full e-flex e-con e-parent\" data-id=\"a28d3b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d513ab elementor-widget elementor-widget-text-editor\" data-id=\"6d513ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una volta al mese, niente SPAM. <br \/>Solo i migliori contenuti e tutti gli aggiornamenti piu importanti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-178e458\" data-id=\"178e458\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9e95e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3e9e95e\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12692\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3e9e95e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_891d4a9 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_891d4a9]\" id=\"form-field-field_891d4a9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_8f20165 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_8f20165]\" id=\"form-field-field_8f20165\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_8f20165\">Si, voglio ricevere comunicazioni e email da MAD<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Invia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aeca25b elementor-hidden-mobile\" data-id=\"aeca25b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-850939f e-flex e-con-boxed e-con e-parent\" data-id=\"850939f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e9ef3 elementor-widget elementor-widget-spacer\" data-id=\"f9e9ef3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8743654 e-flex e-con-boxed e-con e-parent\" data-id=\"8743654\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b329b1 elementor-widget elementor-widget-spacer\" data-id=\"6b329b1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4c6e7 e-con-full e-flex e-con e-parent\" data-id=\"4d4c6e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69bd687 e-flex e-con-boxed e-con e-child\" data-id=\"69bd687\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49db00d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"49db00d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b299c e-con-full e-flex e-con e-child\" data-id=\"c1b299c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cb3c8 elementor-widget elementor-widget-heading\" data-id=\"c8cb3c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbba758 elementor-widget elementor-widget-button\" data-id=\"cbba758\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-horizontal\" href=\"\/en\/CONTATTACI\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Iniziare<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a2904 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"27a2904\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3a3f2 elementor-widget elementor-widget-text-editor\" data-id=\"7b3a3f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Punta su un ottima comunicazione e sul potere della connessione tra azienda e cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8920bfa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8920bfa\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb67e5 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb67e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaab52 elementor-widget elementor-widget-spacer\" data-id=\"1aaab52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7959d38 e-flex e-con-boxed e-con e-parent\" data-id=\"7959d38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85791eb elementor-widget elementor-widget-spacer\" data-id=\"85791eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Marketing Data-Driven per E-commerce e PMI: Come Usare i Dati per Vendere di Pi\u00f9<br \/>\nNel 2025, i dati non bastano: serve saperli leggere e trasformare in azioni. <\/p>","protected":false},"author":9,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,39],"tags":[],"class_list":["post-12692","post","type-post","status-publish","format-standard","hentry","category-marketing","category-seo"],"_links":{"self":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12692","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/comments?post=12692"}],"version-history":[{"count":11,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12692\/revisions"}],"predecessor-version":[{"id":12717,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12692\/revisions\/12717"}],"wp:attachment":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media?parent=12692"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/categories?post=12692"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/tags?post=12692"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}