{"id":12541,"date":"2025-05-27T17:26:41","date_gmt":"2025-05-27T15:26:41","guid":{"rendered":"https:\/\/www.madinnovation.ch\/?p=12541"},"modified":"2025-05-27T17:41:59","modified_gmt":"2025-05-27T15:41:59","slug":"marketing-b2b-digitale-lead-generation","status":"publish","type":"post","link":"https:\/\/www.madinnovation.ch\/en\/marketing-b2b-digitale-lead-generation\/","title":{"rendered":"Perch\u00e9 il Tuo Sito Web Non Converte? 5 Motivi e Come Risolverli"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12541\" class=\"elementor elementor-12541\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcf770 e-flex e-con-boxed e-con e-parent\" data-id=\"7dcf770\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4448d7b elementor-widget elementor-widget-spacer\" data-id=\"4448d7b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c933633 e-flex e-con-boxed e-con e-parent\" data-id=\"2c933633\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29d725b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"29d725b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d717c7 e-con-full e-flex e-con e-child\" data-id=\"4d717c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a624b98 e-con-full e-flex e-con e-child\" data-id=\"a624b98\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-876f3b5 e-con-full e-flex e-con e-child\" data-id=\"876f3b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ea1db elementor-widget elementor-widget-image\" data-id=\"72ea1db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg\" class=\"attachment-full size-full wp-image-12318\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg 800w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-300x300.jpeg 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-150x150.jpeg 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-768x768.jpeg 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-12x12.jpeg 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-96x96.jpeg 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b12ed49 e-con-full e-flex e-con e-child\" data-id=\"b12ed49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd8a6 elementor-widget elementor-widget-heading\" data-id=\"fafd8a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Astrid Herrera - 25.04.2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e82d2 elementor-widget elementor-widget-heading\" data-id=\"d4e82d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing B2B Digitale nel 2025: Strategie Vincenti per Aziende che Vogliono Generare Lead, non Like<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d95d4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"07d95d4\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0a52e elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"dc0a52e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2a127 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9d2a127\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"29728\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-35.png\" class=\"attachment-full size-full wp-image-11758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d673836 elementor-hidden-mobile elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"d673836\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c50594 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6c50594\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"16122\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-36.png\" class=\"attachment-full size-full wp-image-11762\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d1823 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b2d1823\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8728e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"fb8728e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"11584\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png\" class=\"attachment-full size-full wp-image-11766\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png 11584w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-300x48.png 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1024x163.png 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-768x123.png 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1536x245.png 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-2048x327.png 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-18x3.png 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-150x24.png 150w\" sizes=\"(max-width: 11584px) 100vw, 11584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce65665 e-flex e-con-boxed e-con e-parent\" data-id=\"ce65665\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069ea5b elementor-widget elementor-widget-spacer\" data-id=\"069ea5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d67db5 e-flex e-con-boxed e-con e-parent\" data-id=\"5d67db5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15c52c3 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"15c52c3\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b8c66 e-con-full e-flex e-con e-child\" data-id=\"31b8c66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210aedc elementor-widget elementor-widget-text-editor\" data-id=\"210aedc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">di Astrid Herrera, Founder &amp; Digital Transformation Specialist presso MadInnovation<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6a4c8 elementor-widget elementor-widget-text-editor\" data-id=\"7a6a4c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Quante volte hai sentito dire &#8220;dobbiamo essere pi\u00f9 presenti sui social&#8221; durante una riunione di marketing? Se la tua azienda vende software gestionali, macchinari industriali o servizi di consulenza, questa frase dovrebbe farti alzare un sopracciglio.<\/p><p class=\"whitespace-normal break-words\">Il problema \u00e8 che molte aziende non adottano strategie di marketing B2B digitale ma bens\u00ec\u00a0 pensate per il B2C, aspettandosi risultati miracolosi che non arrivano mai. Nel marketing B2B le regole del gioco sono completamente diverse: hai cicli decisionali che durano mesi, interlocutori multipli da convincere e la necessit\u00e0 di dimostrare competenza tecnica prima ancora di parlare di prezzo.<\/p><p class=\"whitespace-normal break-words\">Se sei un Marketing Manager, Sales Director o CEO di un&#8217;azienda B2B e ti riconosci in questa situazione, questo articolo \u00e8 per te.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1239fcb elementor-widget elementor-widget-text-editor\" data-id=\"1239fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>1.L&#8217;Errore Pi\u00f9 Comune: Comunicare come se fossi B2C<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4d8c2 elementor-widget elementor-widget-text-editor\" data-id=\"ff4d8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La maggior parte delle web agency applica al B2B le stesse strategie che funzionano nel retail online. Risultato? Campagne che generano vanit\u00e0 metrics (like, visualizzazioni) invece di lead qualificati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b9e5d elementor-widget elementor-widget-text-editor\" data-id=\"c2b9e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\"><strong>Perch\u00e9 i social da soli non bastano<\/strong><\/p><p class=\"whitespace-normal break-words\">Nel B2C, una bella foto su Instagram pu\u00f2 spingere all&#8217;acquisto impulsivo. Nel B2B, il tuo potenziale cliente deve giustificare l&#8217;investimento davanti a un comitato, confrontare fornitori e valutare il ROI su anni. Non compra perch\u00e9 ha visto un post accattivante.<\/p><p class=\"whitespace-normal break-words\"><strong>L&#8217;importanza del contenuto tecnico di valore<\/strong><\/p><p class=\"whitespace-normal break-words\">I tuoi prospect non cercano intrattenimento, cercano soluzioni. Hanno problemi specifici da risolvere e vogliono capire se hai l&#8217;expertise per aiutarli. Ecco perch\u00e9 un white paper ben fatto vale pi\u00f9 di cento post motivazionali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6819218 elementor-widget elementor-widget-text-editor\" data-id=\"6819218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>2. Come Funziona Davvero il Funnel B2B Digitale<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c3d05 elementor-widget elementor-widget-image\" data-id=\"87c3d05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-1024x1024.webp\" class=\"attachment-large size-large wp-image-12542\" alt=\"Funnel di marketing digitale B2B con le fasi: consapevolezza, interesse, fiducia e contatto, accompagnate da strumenti come SEO, LinkedIn, case study e landing page.\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-1024x1024.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-300x300.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-150x150.webp 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-768x768.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-12x12.webp 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-96x96.webp 96w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05.webp 1080w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f0208 elementor-widget elementor-widget-text-editor\" data-id=\"71f0208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Dimentica il classico &#8220;vedi l&#8217;annuncio, clicchi, compri&#8221;. Nel B2B il percorso \u00e8 pi\u00f9 articolato:<\/p><p class=\"whitespace-normal break-words\"><strong>Awareness \u2192 Interesse \u2192 Fiducia \u2192 Contatto commerciale<\/strong><\/p><p class=\"whitespace-normal break-words\">Nella fase di <strong>awareness<\/strong>, il prospect scopre di avere un problema (o ne prende coscienza). Qui entrano in gioco SEO strategica e content marketing mirato.<\/p><p class=\"whitespace-normal break-words\">Durante la fase di <strong>interesse<\/strong>, cerca soluzioni e confronta alternative. I tuoi contenuti devono emergere quando cerca informazioni specifiche.<\/p><p class=\"whitespace-normal break-words\">La <strong>fiducia<\/strong> si costruisce con case study dettagliati, testimonianze verificabili e contenuti che dimostrano la tua competenza tecnica.<\/p><p class=\"whitespace-normal break-words\">Solo a questo punto arriva il <strong>contatto commerciale<\/strong> &#8211; quando \u00e8 pronto a parlare con un venditore.<\/p><p class=\"whitespace-normal break-words\"><strong>Case study, ebook, e-mail automation<\/strong><\/p><p class=\"whitespace-normal break-words\">Gli strumenti vincenti sono quelli che accompagnano il prospect in questo percorso: un ebook tecnico per generare il primo contatto, una sequenza di email automation per nutrire il lead, case study specifici per il suo settore per costruire fiducia.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa8bb1 elementor-widget elementor-widget-text-editor\" data-id=\"4fa8bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3. LinkedIn come Hub Strategico (non solo vetrina)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4d546 elementor-widget elementor-widget-image\" data-id=\"0c4d546\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_.webp\" class=\"attachment-full size-full wp-image-12543\" alt=\"Dashboard LinkedIn di un\u2019azienda con metriche B2B: impression, lead generati, tasso di engagement e performance dei contenuti.\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_.webp 1080w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_-300x300.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_-1024x1024.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_-150x150.webp 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_-768x768.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_-12x12.webp 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-_1_-96x96.webp 96w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71b5a0 elementor-widget elementor-widget-text-editor\" data-id=\"d71b5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">I tuoi contenuti devono rispondere a domande concrete: &#8220;Come posso ridurre i costi operativi?&#8221;, &#8220;Quale tecnologia mi aiuta a scalare?&#8221;, &#8220;Come gestisco la trasformazione digitale?&#8221;. Condividi insight, dati di settore, lezioni apprese dai tuoi progetti.<\/p><p class=\"whitespace-normal break-words\"><strong>Quando sponsorizzare e a chi<\/strong><\/p><p class=\"whitespace-normal break-words\">Le ads su LinkedIn funzionano quando sono iper-targetizzate. Meglio spendere di pi\u00f9 per raggiungere 100 persone perfette che poco per raggiungerne 10.000 generiche. Combina criteri come dimensione aziendale, settore di appartenenza, seniority level e interessi professionali per creare audience chirurgiche che rispecchino davvero il tuo cliente ideale.<\/p><p class=\"whitespace-normal break-words\"><strong>L&#8217;algoritmo di LinkedIn nel 2025<\/strong><\/p><p class=\"whitespace-normal break-words\">LinkedIn premia i contenuti che generano conversazioni professionali di qualit\u00e0. I post con domande aperte, i contenuti che condividono dati esclusivi e le analisi di settore ottengono pi\u00f9 visibilit\u00e0 organica rispetto ai contenuti promozionali.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8510f68 elementor-widget elementor-widget-text-editor\" data-id=\"8510f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>4. Il Ruolo di una Web Agency B2B: Cosa Serve Davvero<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca234c elementor-widget elementor-widget-text-editor\" data-id=\"0ca234c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">Non tutte le web agency sono uguali. Nel B2B serve un approccio specializzato che integri quattro elementi fondamentali.<\/p><p class=\"whitespace-normal break-words\"><strong>Strategia + produzione + automazione + misurazione<\/strong><\/p><p class=\"whitespace-normal break-words\">La <strong>strategia<\/strong> parte dall&#8217;analisi del tuo buyer journey specifico. Chi sono i tuoi clienti ideali? Come decidono? Quali contenuti li convincono?<\/p><p class=\"whitespace-normal break-words\">La <strong>produzione<\/strong> di contenuti deve essere costante e professionale. Servono blog post tecnici, case study dettagliati, white paper, webinar e video che dimostrino la tua expertise.<\/p><p class=\"whitespace-normal break-words\">L&#8217;<strong>automazione<\/strong> ti permette di scalare. Lead scoring, email automation, retargeting intelligente: strumenti che lavorano 24\/7 per qualificare i prospect.<\/p><p class=\"whitespace-normal break-words\">La <strong>misurazione<\/strong> va oltre le vanity metrics. Cost per lead, lead qualification rate, customer acquisition cost, lifetime value: metriche che parlano il linguaggio del business.<\/p><p class=\"whitespace-normal break-words\"><strong>Il valore della specializzazione<\/strong><\/p><p class=\"whitespace-normal break-words\">Una web agency specializzata nel B2B conosce i tempi, i linguaggi e le dinamiche del tuo settore. Sa che un lead qualificato vale pi\u00f9 di 100 follower e che il ROI si misura in contratti firmati, non in engagement rate.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014204a elementor-widget elementor-widget-text-editor\" data-id=\"014204a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Conclusione<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86fa683 elementor-widget elementor-widget-image\" data-id=\"86fa683\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1080\" height=\"1080\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2.png\" class=\"attachment-full size-full wp-image-12544\" alt=\"Grafico dei risultati di una strategia di marketing B2B digitale con crescita delle campagne, lead generati e tasso di conversione.\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2.png 1080w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2-300x300.png 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2-1024x1024.png 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2-150x150.png 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2-768x768.png 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2-12x12.png 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/05\/09-05-2-96x96.png 96w\" sizes=\"(max-width: 1080px) 100vw, 1080px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c98acc elementor-widget elementor-widget-text-editor\" data-id=\"1c98acc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un sito che non ranka su Google \u00e8 come un negozio in un vicolo buio: invisibile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d04df elementor-widget elementor-widget-text-editor\" data-id=\"62d04df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-normal break-words\">altre aziende. Non \u00e8 una versione adattata del B2C, ma un approccio completamente diverso che rispetta i tempi e le logiche delle decisioni business.<\/p><p class=\"whitespace-normal break-words\">Se vuoi trasformare il tuo marketing digitale da centro di costo a generatore di lead qualificati, inizia a ragionare come un&#8217;azienda B2B, non come un brand di consumo.<\/p><hr \/><p class=\"whitespace-normal break-words\"><strong>Vuoi approfondire?<\/strong> Commenta condividendo la tua esperienza nel marketing B2B o scrivici per una consulenza strategica.<\/p><hr \/><p class=\"whitespace-normal break-words\"><em>Mad Innovation &#8211; Web Agency specializzata nel marketing digitale B2B<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc7a8b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8bc7a8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85dd23d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"85dd23d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabella dei Contenuti\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__85dd23d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b24d41 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5b24d41\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9808bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"9808bf4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db5e696 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"db5e696\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69fe045 e-con-full e-flex e-con e-child\" data-id=\"69fe045\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656e4da elementor-widget elementor-widget-text-editor\" data-id=\"656e4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Condividi l&#8217;articolo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9361ffb elementor-grid-6 elementor-grid-mobile-2 elementor-grid-tablet-5 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"9361ffb\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_print\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on print\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-print\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 192V77.25c0-8.49-3.37-16.62-9.37-22.63L393.37 9.37c-6-6-14.14-9.37-22.63-9.37H96C78.33 0 64 14.33 64 32v160c-35.35 0-64 28.65-64 64v112c0 8.84 7.16 16 16 16h48v96c0 17.67 14.33 32 32 32h320c17.67 0 32-14.33 32-32v-96h48c8.84 0 16-7.16 16-16V256c0-35.35-28.65-64-64-64zm-64 256H128v-96h256v96zm0-224H128V64h192v48c0 8.84 7.16 16 16 16h48v96zm48 72c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24s24 10.74 24 24c0 13.25-10.75 24-24 24z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3992b7 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e3992b7\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265477d e-flex e-con-boxed e-con e-parent\" data-id=\"265477d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3971b elementor-widget elementor-widget-spacer\" data-id=\"5c3971b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41332f7 e-flex e-con-boxed e-con e-parent\" data-id=\"41332f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9343e9f elementor-widget elementor-widget-spacer\" data-id=\"9343e9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669477d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669477d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41103d7 elementor-hidden-mobile\" data-id=\"41103d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-042bfe4\" data-id=\"042bfe4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46c21e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b46c21e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"83\" viewbox=\"0 0 3 83\" fill=\"none\"><line x1=\"1.5\" y1=\"6.55671e-08\" x2=\"1.5\" y2=\"83\" stroke=\"#FF9866\" stroke-width=\"3\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a1e64e2\" data-id=\"a1e64e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d22e0 e-con-full e-flex e-con e-parent\" data-id=\"11d22e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23156d elementor-widget elementor-widget-heading\" data-id=\"d23156d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Non rimanere mai indietro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c2798 elementor-widget elementor-widget-text-editor\" data-id=\"45c2798\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iscriviti a <strong><span style=\"color: #003046;\">M<\/span><\/strong><span style=\"color: #00b9ff;\"><strong>A<span style=\"color: #003046;\">D <\/span><\/strong><\/span>Letter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5dcc4c7 elementor-hidden-mobile\" data-id=\"5dcc4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0932c47 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0932c47\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d175424 elementor-hidden-mobile\" data-id=\"d175424\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41c3378\" data-id=\"41c3378\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28d3b6 e-con-full e-flex e-con e-parent\" data-id=\"a28d3b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d513ab elementor-widget elementor-widget-text-editor\" data-id=\"6d513ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una volta al mese, niente SPAM. <br \/>Solo i migliori contenuti e tutti gli aggiornamenti piu importanti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-178e458\" data-id=\"178e458\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9e95e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3e9e95e\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12541\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3e9e95e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_891d4a9 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_891d4a9]\" id=\"form-field-field_891d4a9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_8f20165 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_8f20165]\" id=\"form-field-field_8f20165\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_8f20165\">Si, voglio ricevere comunicazioni e email da MAD<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Invia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aeca25b elementor-hidden-mobile\" data-id=\"aeca25b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-850939f e-flex e-con-boxed e-con e-parent\" data-id=\"850939f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e9ef3 elementor-widget elementor-widget-spacer\" data-id=\"f9e9ef3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8743654 e-flex e-con-boxed e-con e-parent\" data-id=\"8743654\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b329b1 elementor-widget elementor-widget-spacer\" data-id=\"6b329b1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4c6e7 e-con-full e-flex e-con e-parent\" data-id=\"4d4c6e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69bd687 e-flex e-con-boxed e-con e-child\" data-id=\"69bd687\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49db00d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"49db00d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b299c e-con-full e-flex e-con e-child\" data-id=\"c1b299c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cb3c8 elementor-widget elementor-widget-heading\" data-id=\"c8cb3c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbba758 elementor-widget elementor-widget-button\" data-id=\"cbba758\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-horizontal\" href=\"\/en\/CONTATTACI\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Iniziare<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a2904 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"27a2904\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3a3f2 elementor-widget elementor-widget-text-editor\" data-id=\"7b3a3f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Punta su un ottima comunicazione e sul potere della connessione tra azienda e cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8920bfa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8920bfa\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb67e5 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb67e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaab52 elementor-widget elementor-widget-spacer\" data-id=\"1aaab52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7959d38 e-flex e-con-boxed e-con e-parent\" data-id=\"7959d38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85791eb elementor-widget elementor-widget-spacer\" data-id=\"85791eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Il marketing B2B non si improvvisa. Scopri il funnel digitale ideale, l\u2019uso strategico di LinkedIn e come generare lead qualificati con il metodo giusto.<\/p>","protected":false},"author":5,"featured_media":12544,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,39],"tags":[],"class_list":["post-12541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"_links":{"self":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12541","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/comments?post=12541"}],"version-history":[{"count":7,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12541\/revisions"}],"predecessor-version":[{"id":12552,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12541\/revisions\/12552"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media\/12544"}],"wp:attachment":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media?parent=12541"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/categories?post=12541"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/tags?post=12541"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}