{"id":12416,"date":"2025-04-25T10:43:10","date_gmt":"2025-04-25T08:43:10","guid":{"rendered":"https:\/\/www.madinnovation.ch\/?p=12416"},"modified":"2025-04-25T10:47:51","modified_gmt":"2025-04-25T08:47:51","slug":"conversione-sito-b2b-problemi-soluzioni","status":"publish","type":"post","link":"https:\/\/www.madinnovation.ch\/en\/conversione-sito-b2b-problemi-soluzioni\/","title":{"rendered":"Perch\u00e9 il Tuo Sito Web Non Converte? 5 Motivi e Come Risolverli"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12416\" class=\"elementor elementor-12416\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcf770 e-flex e-con-boxed e-con e-parent\" data-id=\"7dcf770\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4448d7b elementor-widget elementor-widget-spacer\" data-id=\"4448d7b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c933633 e-flex e-con-boxed e-con e-parent\" data-id=\"2c933633\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29d725b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"29d725b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d717c7 e-con-full e-flex e-con e-child\" data-id=\"4d717c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a624b98 e-con-full e-flex e-con e-child\" data-id=\"a624b98\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-876f3b5 e-con-full e-flex e-con e-child\" data-id=\"876f3b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ea1db elementor-widget elementor-widget-image\" data-id=\"72ea1db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg\" class=\"attachment-full size-full wp-image-12318\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg 800w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-300x300.jpeg 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-150x150.jpeg 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-768x768.jpeg 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-12x12.jpeg 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-96x96.jpeg 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b12ed49 e-con-full e-flex e-con e-child\" data-id=\"b12ed49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd8a6 elementor-widget elementor-widget-heading\" data-id=\"fafd8a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Astrid Herrera - 25.04.2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e82d2 elementor-widget elementor-widget-heading\" data-id=\"d4e82d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Perch\u00e9 il Tuo Sito Web Non Converte? 5 Motivi e Come Risolverli\n<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d95d4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"07d95d4\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0a52e elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"dc0a52e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2a127 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9d2a127\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"29728\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-35.png\" class=\"attachment-full size-full wp-image-11758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d673836 elementor-hidden-mobile elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"d673836\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c50594 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6c50594\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"16122\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-36.png\" class=\"attachment-full size-full wp-image-11762\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d1823 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b2d1823\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8728e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"fb8728e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"11584\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png\" class=\"attachment-full size-full wp-image-11766\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png 11584w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-300x48.png 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1024x163.png 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-768x123.png 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1536x245.png 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-2048x327.png 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-18x3.png 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-150x24.png 150w\" sizes=\"(max-width: 11584px) 100vw, 11584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce65665 e-flex e-con-boxed e-con e-parent\" data-id=\"ce65665\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069ea5b elementor-widget elementor-widget-spacer\" data-id=\"069ea5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d67db5 e-flex e-con-boxed e-con e-parent\" data-id=\"5d67db5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15c52c3 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"15c52c3\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b8c66 e-con-full e-flex e-con e-child\" data-id=\"31b8c66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-210aedc elementor-widget elementor-widget-text-editor\" data-id=\"210aedc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><i><span style=\"font-weight: 400;\">di Astrid Herrera, Founder &amp; Digital Transformation Specialist presso MadInnovation<\/span><\/i><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6a4c8 elementor-widget elementor-widget-text-editor\" data-id=\"7a6a4c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hai investito tempo e denaro nel tuo sito web, ma i visitatori sembrano volatilizzarsi senza lasciare traccia? Le lead non arrivano, i contatti sono pochi e le vendite stentano a decollare.<\/span><\/p><p><span style=\"font-weight: 400;\">Se ti riconosci in questa situazione, sappi che non sei solo. Molte aziende, PMI, startup, liberi professionisti e persino e-commerce si trovano a combattere con lo stesso problema:\u00a0<\/span><b>un sito che non converte<\/b><span style=\"font-weight: 400;\">.<\/span><\/p><p><span style=\"font-weight: 400;\">Ma perch\u00e9 succede? E, soprattutto, come puoi invertire la rotta?<\/span><\/p><p><span style=\"font-weight: 400;\">Ecco\u00a0<\/span><b>5 motivi nascosti<\/b><span style=\"font-weight: 400;\">\u00a0che potrebbero sabotare le tue performance digitali e le soluzioni concrete per trasformare il tuo sito in una vera macchina da conversioni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1239fcb elementor-widget elementor-widget-text-editor\" data-id=\"1239fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>1. Il Tuo Sito Non Parla al Tuo Pubblico (E Non Lo Emoziona)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4d8c2 elementor-widget elementor-widget-text-editor\" data-id=\"ff4d8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Molti siti web sembrano fatti con lo stampino: testi generici, immagini stock, call-to-action deboli. Il risultato? Un&#8217;esperienza piatta che non coinvolge, non convince e non spinge all\u2019azione.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b9e5d elementor-widget elementor-widget-text-editor\" data-id=\"c2b9e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cosa fare?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Studia il tuo buyer persona<\/b><span style=\"font-weight: 400;\">: Chi \u00e8 il tuo cliente ideale? Quali sono le sue paure, desideri e obiettivi? Usa un linguaggio che parli direttamente a lui.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Racconta una storia<\/b><span style=\"font-weight: 400;\">: Le persone non comprano prodotti, comprano soluzioni ai loro problemi. Usa storytelling emozionale per creare connessione.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mostra, non solo dire<\/b><span style=\"font-weight: 400;\">: Video testimonial, case study e demo funzionano meglio di lunghi blocchi di testo.<\/span><\/li><\/ul><p><i><span style=\"font-weight: 400;\">&#8220;Le aziende che utilizzano video sul loro sito vedono un aumento del 80% nelle conversioni&#8221;<\/span><\/i><span style=\"font-weight: 400;\">\u00a0(Forrester Research).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6819218 elementor-widget elementor-widget-text-editor\" data-id=\"6819218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>2. La User Experience \u00c8 un Disastro (E Gli Utenti Scappano)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c3d05 elementor-widget elementor-widget-image\" data-id=\"87c3d05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"523\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-1024x669.webp\" class=\"attachment-large size-large wp-image-12467\" alt=\"User Experience (UX)\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-1024x669.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-300x196.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-768x501.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-1536x1003.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-2048x1337.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-18x12.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/LAnding-Page-_1_-150x98.webp 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24dc71 elementor-widget elementor-widget-text-editor\" data-id=\"c24dc71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Se il tuo sito \u00e8 lento, confusionario o non ottimizzato per mobile, stai perdendo clienti a colpi di\u00a0<\/span><b>abbandoni<\/b><span style=\"font-weight: 400;\">. Google stesso penalizza i siti con una UX scadente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f0208 elementor-widget elementor-widget-text-editor\" data-id=\"71f0208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cosa fare?<\/b><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Velocizza il caricamento<\/b><span style=\"font-weight: 400;\">: Un ritardo di\u00a0<\/span><b>1 secondo<\/b><span style=\"font-weight: 400;\">\u00a0pu\u00f2 ridurre le conversioni del\u00a0<\/span><b>7%<\/b><span style=\"font-weight: 400;\">\u00a0(Amazon). Usa strumenti come\u00a0<\/span><a href=\"https:\/\/pagespeed.web.dev\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">\u00a0per ottimizzare.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Semplifica la navigazione<\/b><span style=\"font-weight: 400;\">: Men\u00f9 intuitivi, gerarchia chiara e call-to-action ben visibili.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><b>Mobile-first<\/b><span style=\"font-weight: 400;\">: Oltre il\u00a0<\/span><b>60% del traffico<\/b><span style=\"font-weight: 400;\">\u00a0arriva da smartphone (Statista). Se il tuo sito non \u00e8 responsive, stai commettendo un suicidio digitale.<\/span><\/li>\n<\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa8bb1 elementor-widget elementor-widget-text-editor\" data-id=\"4fa8bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>3. Non C\u2019\u00e8 una Strategia di Conversion Rate Optimization (CRO)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4d546 elementor-widget elementor-widget-image\" data-id=\"0c4d546\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2560\" height=\"1662\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-scaled.webp\" class=\"attachment-full size-full wp-image-12468\" alt=\"A\/B testing website\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-scaled.webp 2560w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-300x195.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-1024x665.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-768x499.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-1536x997.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-2048x1330.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-18x12.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/people-working-laptop-meeting-150x97.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd909d elementor-widget elementor-widget-text-editor\" data-id=\"4bd909d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Avere traffico \u00e8 inutile se non lo converti. Molti siti non hanno\u00a0<\/span><b>pagine di atterraggio ottimizzate<\/b><span style=\"font-weight: 400;\">, form troppo lunghi o processi di checkout macchinosi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d71b5a0 elementor-widget elementor-widget-text-editor\" data-id=\"d71b5a0\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cosa fare?<\/b><\/p><ul><li><b>Test A\/B<\/b><span style=\"font-weight: 400;\">: Sperimenta diverse versioni di CTA, colori e layout per capire cosa funziona meglio.<\/span><\/li><li><b>Riduci gli attriti<\/b><span style=\"font-weight: 400;\">: Meno campi nei form, pi\u00f9 conversioni.<\/span><\/li><\/ul><ol><li><b>Usa social proof<\/b><span style=\"font-weight: 400;\">: Recensioni, loghi di clienti fidati e certificazioni aumentano la fiducia.<\/span><\/li><\/ol><p><i><span style=\"font-weight: 400;\">&#8220;Il 72% dei consumatori non agisce finch\u00e9 non legge recensioni positive&#8221;<\/span><\/i><span style=\"font-weight: 400;\">\u00a0(BrightLocal).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-55b3335 elementor-widget elementor-widget-text-editor\" data-id=\"55b3335\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>L&#8217;ottimizzazione delle conversioni \u00e8 fondamentale, ma \u00e8 altrettanto importante bilanciare le tue strategie SEO e pubblicitarie. <a href=\"https:\/\/www.madinnovation.ch\/en\/seo-vs-ppc-guida-strategica\/\">Scopri la guida completa tra SEO e pubblicit\u00e0 a pagamento.<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8510f68 elementor-widget elementor-widget-text-editor\" data-id=\"8510f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>4. Non Hai un Piano di Lead Nurturing (E Perdi Opportunit\u00e0)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca234c elementor-widget elementor-widget-text-editor\" data-id=\"0ca234c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Anche se un visitatore non compra subito, non significa che sia perso. Senza un sistema di\u00a0<\/span><b>email marketing<\/b><span style=\"font-weight: 400;\">\u00a0o remarketing, stai lasciando soldi sul tavolo.<\/span><\/p><p><b>Cosa fare?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Cattura lead con contenuti di valore<\/b><span style=\"font-weight: 400;\">: Ebook, webinar, checklist.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Automatizza il follow-up<\/b><span style=\"font-weight: 400;\">: Strumenti come\u00a0<\/span><a href=\"https:\/\/www.hubspot.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">HubSpot<\/span><\/a><span style=\"font-weight: 400;\">\u00a0o\u00a0<\/span><a href=\"https:\/\/www.activecampaign.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">ActiveCampaign<\/span><\/a><span style=\"font-weight: 400;\">\u00a0aiutano a nutrire i contatti nel tempo.<\/span><\/li><li><b>Retargeting ads<\/b><span style=\"font-weight: 400;\">: Chi ha visitato il tuo sito ma non ha convertito? Raggiungilo con annunci mirati.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-014204a elementor-widget elementor-widget-text-editor\" data-id=\"014204a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>5.<\/b><b>Il Tuo SEO \u00c8 Debole (E Nessuno Ti Trova)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86fa683 elementor-widget elementor-widget-image\" data-id=\"86fa683\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2121\" height=\"1418\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7.webp\" class=\"attachment-full size-full wp-image-12463\" alt=\"Mappa keyword\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7.webp 2121w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7-300x201.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7-1024x685.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7-768x513.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7-1536x1027.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7-2048x1369.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7-18x12.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/7-150x100.webp 150w\" sizes=\"(max-width: 2121px) 100vw, 2121px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1c98acc elementor-widget elementor-widget-text-editor\" data-id=\"1c98acc\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Un sito che non ranka su Google \u00e8 come un negozio in un vicolo buio: invisibile.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62d04df elementor-widget elementor-widget-text-editor\" data-id=\"62d04df\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Cosa fare?<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Keyword research<\/b><span style=\"font-weight: 400;\">: Usa strumenti come\u00a0<\/span><a href=\"https:\/\/ahrefs.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">Ahrefs<\/span><\/a><span style=\"font-weight: 400;\">\u00a0o\u00a0<\/span><a href=\"https:\/\/semrush.com\/\" rel=\"nofollow noopener\" target=\"_blank\"><span style=\"font-weight: 400;\">SEMrush<\/span><\/a><span style=\"font-weight: 400;\">\u00a0per trovare le parole chiave giuste.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Contenuti di qualit\u00e0<\/b><span style=\"font-weight: 400;\">: Blog post approfonditi, guide e pillar page aiutano a posizionarti come esperto.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Backlink autorevoli<\/b><span style=\"font-weight: 400;\">: Collabora con influencer del settore e guest post su siti affidabili.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6f392b4 elementor-widget elementor-widget-text-editor\" data-id=\"6f392b4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Perch\u00e9 il Tuo Sito Web Non Converte? 5 Problemi Nascosti che Stanno Sabotando il Tuo Business B2B<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-192a77b elementor-widget elementor-widget-text-editor\" data-id=\"192a77b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>La verit\u00e0 che nessuno ti dice sul tuo sito aziendale<\/b><\/h5><p><span style=\"font-weight: 400;\">Poche settimane fa, durante una consulenza con il CEO di un&#8217;importante azienda svizzera di software industriali, mi sono trovata di fronte a una situazione che vedo fin troppo spesso. Un&#8217;azienda eccellente, con un prodotto all&#8217;avanguardia, investimenti significativi in marketing digitale&#8230; e un tasso di conversione sul sito web inferiore all&#8217;1%.<\/span><\/p><p><span style=\"font-weight: 400;\">&#8220;Abbiamo appena rinnovato il design, investito in nuove foto professionali, ampliato le descrizioni tecniche&#8230; eppure i visitatori arrivano e spariscono&#8221;, mi ha confessato frustrato.<\/span><\/p><p><span style=\"font-weight: 400;\">In quel momento ho chiesto: &#8220;Ma hai considerato che potrebbe non essere un problema estetico, ma strategico?&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Nel mio percorso come digital transformation specialist ho aiutato numerose aziende B2B svizzere a trasformare i loro siti web da semplici &#8220;brochure digitali&#8221; a veri e propri strumenti di acquisizione clienti. E posso dirti con certezza, basandomi sui risultati ottenuti, che spesso i problemi di conversione nascono da lacune che molti team interni non riescono a vedere.<\/span><\/p><p><span style=\"font-weight: 400;\">Ecco i cinque ostacoli invisibili che probabilmente stanno sabotando anche il tuo business online e, soprattutto, come risolverli definitivamente.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29e0766 elementor-widget elementor-widget-text-editor\" data-id=\"29e0766\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>1. Il tuo sito parla di prodotti, non di soluzioni a problemi reali<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2e2d752 elementor-widget elementor-widget-text-editor\" data-id=\"2e2d752\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Uno degli errori pi\u00f9 comuni che vedo nei siti B2B, specialmente in settori altamente tecnici, \u00e8 la tendenza a concentrarsi ossessivamente sulle caratteristiche del prodotto anzich\u00e9 sui problemi che risolve.<\/span><\/p><p><span style=\"font-weight: 400;\">Quando un direttore operativo di una multinazionale visita il tuo sito, non \u00e8 interessato primariamente alle specifiche tecniche. Vuole sapere: questo risolver\u00e0 il mio problema critico? Migliorer\u00e0 i miei KPI? Ridurr\u00e0 i miei rischi?<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-665d8b5 elementor-widget elementor-widget-text-editor\" data-id=\"665d8b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La soluzione che funziona:<\/b><\/p><p><span style=\"font-weight: 400;\">Durante un recente progetto con un&#8217;azienda leader nella cybersecurity, abbiamo completamente ristrutturato i contenuti del loro sito. Prima parlavano di &#8220;crittografia avanzata e protocolli di sicurezza&#8221;. Dopo il nostro intervento, comunicavano &#8220;Come proteggere i dati sensibili dei clienti e prevenire violazioni che costano in media 4,2 milioni di franchi&#8221;.<\/span><\/p><p><span style=\"font-weight: 400;\">Il risultato? Un aumento del 43% nelle richieste di demo in soli due mesi.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-67ed751 elementor-widget elementor-widget-text-editor\" data-id=\"67ed751\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Azione concreta:<\/b><span style=\"font-weight: 400;\"> Identifica i tre problemi pi\u00f9 costosi che il tuo target deve affrontare e riformula ogni sezione del tuo sito per mostrare come li risolvi, quantificando i benefici con dati reali.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bddcbd elementor-widget elementor-widget-text-editor\" data-id=\"4bddcbd\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>2. <\/b><b>La tua user experience crea attrito invece di eliminarlo<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-126a37c elementor-widget elementor-widget-text-editor\" data-id=\"126a37c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La soluzione che funziona:<\/b><\/p><p><span style=\"font-weight: 400;\">Per un&#8217;azienda di soluzioni logistiche B2B, abbiamo ridisegnato completamente il percorso utente basandoci su dati reali. Abbiamo scoperto che la maggioranza dei loro lead qualificati utilizzava dispositivi mobili durante i trasferimenti, ma il loro form di contatto richiedeva 12 campi e non era ottimizzato per smartphone.<\/span><\/p><p><span style=\"font-weight: 400;\">Abbiamo ridotto i campi a 4 essenziali, creato un&#8217;esperienza mobile impeccabile e implementato un sistema di qualificazione post-contatto. Le conversioni sono aumentate del 67%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-07ee894 elementor-widget elementor-widget-text-editor\" data-id=\"07ee894\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Azione concreta:<\/b><\/p><p><span style=\"font-weight: 400;\">Fai un audit completo del percorso utente, identificando ogni possibile punto di attrito. Particolare attenzione a:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Velocit\u00e0 di caricamento<\/strong> (ogni secondo oltre i 3 riduce le conversioni del 7%)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chiarezza della navigazione<\/strong> (i decision maker B2B dovrebbero capire istantaneamente dove andare)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Semplicit\u00e0 dei form<\/strong> (ogni campo aggiuntivo riduce le conversioni del 4%)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ea6d3c9 elementor-widget elementor-widget-text-editor\" data-id=\"ea6d3c9\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>3. La tua strategia di contenuti non costruisce autorevolezza<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9e3a6ac elementor-widget elementor-widget-text-editor\" data-id=\"9e3a6ac\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La soluzione che funziona:<\/b><\/p><p><span style=\"font-weight: 400;\">In un recente progetto con un&#8217;azienda di consulenza finanziaria B2B, abbiamo implementato una strategia di content marketing basata su tre pilastri: analisi di mercato proprietarie, case study approfonditi e white paper previsionali. Questi contenuti richiedevano la registrazione per essere scaricati.<\/span><\/p><p><span style=\"font-weight: 400;\">Il risultato \u00e8 stato sorprendente: hanno iniziato a generare lead qualificati consistenti ogni mese, attirando anche l&#8217;attenzione di importanti media di settore, amplificando ulteriormente la loro autorevolezza.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d5e8ac6 elementor-widget elementor-widget-text-editor\" data-id=\"d5e8ac6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Azione concreta: <\/b><span style=\"font-weight: 400;\">Crea una content strategy che ti posizioni come esperto, non come venditore. Investi in:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Ricerche originali<\/strong> nel tuo settore<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Case study dettagliati<\/strong> con risultati misurabili<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Contenuti educativi<\/strong> che risolvono problemi reali del tuo pubblico<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Webinar e workshop<\/strong> interattivi<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2d233e8 elementor-widget elementor-widget-text-editor\" data-id=\"2d233e8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>4. Non hai un sistema di qualificazione e nurturing dei lead<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a1f5470 elementor-widget elementor-widget-text-editor\" data-id=\"a1f5470\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La soluzione che funziona:<\/b><\/p><p><span style=\"font-weight: 400;\">Per un produttore di tecnologie industriali, abbiamo implementato un sistema di lead scoring e nurturing automatizzato. Invece di un semplice &#8220;<strong>Contattaci<\/strong>&#8220;, abbiamo creato un percorso graduale:<\/span><\/p><ol><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Download<\/strong> di contenuti educativi<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Registrazione<\/strong> a webinar tecnici<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Accesso<\/strong> a uno strumento di valutazione online<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Richiesta<\/strong> di consulenza personalizzata<\/span><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a4b010d elementor-widget elementor-widget-text-editor\" data-id=\"a4b010d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Questo approccio ha permesso di:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Identificare<\/strong> i lead pi\u00f9 qualificati (quelli che completavano pi\u00f9 passaggi)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Nutrire<\/strong> relazioni con contatti non ancora pronti<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Personalizzare<\/strong> le comunicazioni in base agli interessi dimostrati<\/span><\/li><\/ul><p>\u00a0<\/p><p><span style=\"font-weight: 400;\">Le conversioni finali sono diminuite in numero, ma il valore dei contratti firmati \u00e8 aumentato del 135%.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d8f09f2 elementor-widget elementor-widget-text-editor\" data-id=\"d8f09f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Azione concreta: <\/b><span style=\"font-weight: 400;\">Sviluppa un sistema di lead nurturing con contenuti di valore crescente. Non chiedere subito un appuntamento commerciale, ma offri prima un valore tangibile che dimostri la tua competenza.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b0fae81 elementor-widget elementor-widget-text-editor\" data-id=\"b0fae81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>5. La tua strategia SEO \u00e8 generica, non specializzata<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-58aab3d elementor-widget elementor-widget-text-editor\" data-id=\"58aab3d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Molte aziende B2B svizzere con cui lavoro commettono lo stesso errore: cercano di posizionarsi su termini di ricerca generici e altamente competitivi, ignorando le nicchie specifiche dove i loro clienti reali stanno cercando soluzioni.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2183379 elementor-widget elementor-widget-text-editor\" data-id=\"2183379\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>La soluzione che funziona:<\/b><\/p><p><span style=\"font-weight: 400;\">Con un&#8217;azienda di software per la compliance normativa, abbiamo completamente rivisto la strategia SEO. Invece di competere su termini come &#8220;<strong>software compliance<\/strong>&#8221; o &#8220;<strong>gestione normative<\/strong>&#8220;, ci siamo concentrati su keyword di nicchia come &#8220;automazione report GDPR banche svizzere&#8221; o &#8220;compliance farmaceutica Swissmedic automazione&#8221;.<\/span><\/p><p><span style=\"font-weight: 400;\">Il traffico complessivo \u00e8 diminuito del 15%, ma le conversioni sono aumentate del 89%, perch\u00e9 stavamo attirando esattamente i decisori di cui avevano bisogno.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9aac83a elementor-widget elementor-widget-text-editor\" data-id=\"9aac83a\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Azione concreta: <\/b><span style=\"font-weight: 400;\">Conduci una ricerca approfondita sulle keyword di nicchia nel tuo settore. Cerca termini con:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Alta<\/strong> specificit\u00e0 al tuo settore<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Chiara<\/strong> intenzione commerciale<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Volumi<\/strong> di ricerca medi (non altissimi, ma significativi)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><strong>Bassa<\/strong> competitivit\u00e0<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a5eff69 elementor-widget elementor-widget-text-editor\" data-id=\"a5eff69\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Conclusione: <\/b><b>Trasformare il tuo sito in una macchina di generazione lead B2B<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7fd91f5 elementor-widget elementor-widget-text-editor\" data-id=\"7fd91f5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dopo anni di immersione nell&#8217;ottimizzazione della presenza digitale di aziende B2B, posso dirti con certezza che un sito ad alte conversioni non \u00e8 frutto del caso, ma di una strategia metodica.<\/span><\/p><p><span style=\"font-weight: 400;\">Da MadInnovation abbiamo sviluppato un framework proprietario chiamato B2B Conversion Booster\u2122 che integra questi cinque elementi in un sistema coerente, personalizzato per le peculiarit\u00e0 del mercato svizzero ed europeo.<\/span><\/p><p><span style=\"font-weight: 400;\">I risultati parlano da soli: le aziende che seguono questo approccio vedono un aumento medio del 73% nelle conversioni qualificate entro i primi sei mesi.<\/span><\/p><p><span style=\"font-weight: 400;\">Ma la vera domanda \u00e8: quanto ti sta costando ogni giorno, settimana e mese avere un sito che non converte come dovrebbe? Quante opportunit\u00e0 di business stai perdendo senza nemmeno saperlo?<\/span><\/p><p><span style=\"font-weight: 400;\">Non lasciare che il tuo sito continui a deludere le tue aspettative. <a href=\"https:\/\/www.madinnovation.ch\/en\/\">Contattami<\/a> per una valutazione strategica gratuita dove analizzeremo insieme le reali opportunit\u00e0 di miglioramento del tuo sito aziendale.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc7a8b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8bc7a8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85dd23d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"85dd23d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabella dei Contenuti\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__85dd23d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b24d41 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5b24d41\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9808bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"9808bf4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db5e696 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"db5e696\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69fe045 e-con-full e-flex e-con e-child\" data-id=\"69fe045\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656e4da elementor-widget elementor-widget-text-editor\" data-id=\"656e4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Condividi l&#8217;articolo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9361ffb elementor-grid-6 elementor-grid-mobile-2 elementor-grid-tablet-5 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"9361ffb\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_print\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on print\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-print\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 192V77.25c0-8.49-3.37-16.62-9.37-22.63L393.37 9.37c-6-6-14.14-9.37-22.63-9.37H96C78.33 0 64 14.33 64 32v160c-35.35 0-64 28.65-64 64v112c0 8.84 7.16 16 16 16h48v96c0 17.67 14.33 32 32 32h320c17.67 0 32-14.33 32-32v-96h48c8.84 0 16-7.16 16-16V256c0-35.35-28.65-64-64-64zm-64 256H128v-96h256v96zm0-224H128V64h192v48c0 8.84 7.16 16 16 16h48v96zm48 72c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24s24 10.74 24 24c0 13.25-10.75 24-24 24z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3992b7 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e3992b7\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265477d e-flex e-con-boxed e-con e-parent\" data-id=\"265477d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3971b elementor-widget elementor-widget-spacer\" data-id=\"5c3971b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41332f7 e-flex e-con-boxed e-con e-parent\" data-id=\"41332f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9343e9f elementor-widget elementor-widget-spacer\" data-id=\"9343e9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669477d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669477d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41103d7 elementor-hidden-mobile\" data-id=\"41103d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-042bfe4\" data-id=\"042bfe4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46c21e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b46c21e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"83\" viewbox=\"0 0 3 83\" fill=\"none\"><line x1=\"1.5\" y1=\"6.55671e-08\" x2=\"1.5\" y2=\"83\" stroke=\"#FF9866\" stroke-width=\"3\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a1e64e2\" data-id=\"a1e64e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d22e0 e-con-full e-flex e-con e-parent\" data-id=\"11d22e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23156d elementor-widget elementor-widget-heading\" data-id=\"d23156d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Non rimanere mai indietro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c2798 elementor-widget elementor-widget-text-editor\" data-id=\"45c2798\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iscriviti a <strong><span style=\"color: #003046;\">M<\/span><\/strong><span style=\"color: #00b9ff;\"><strong>A<span style=\"color: #003046;\">D <\/span><\/strong><\/span>Letter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5dcc4c7 elementor-hidden-mobile\" data-id=\"5dcc4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0932c47 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0932c47\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d175424 elementor-hidden-mobile\" data-id=\"d175424\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41c3378\" data-id=\"41c3378\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28d3b6 e-con-full e-flex e-con e-parent\" data-id=\"a28d3b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d513ab elementor-widget elementor-widget-text-editor\" data-id=\"6d513ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una volta al mese, niente SPAM. <br \/>Solo i migliori contenuti e tutti gli aggiornamenti piu importanti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-178e458\" data-id=\"178e458\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9e95e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3e9e95e\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12416\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3e9e95e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_891d4a9 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_891d4a9]\" id=\"form-field-field_891d4a9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_8f20165 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_8f20165]\" id=\"form-field-field_8f20165\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_8f20165\">Si, voglio ricevere comunicazioni e email da MAD<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Invia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aeca25b elementor-hidden-mobile\" data-id=\"aeca25b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-850939f e-flex e-con-boxed e-con e-parent\" data-id=\"850939f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e9ef3 elementor-widget elementor-widget-spacer\" data-id=\"f9e9ef3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8743654 e-flex e-con-boxed e-con e-parent\" data-id=\"8743654\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b329b1 elementor-widget elementor-widget-spacer\" data-id=\"6b329b1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4c6e7 e-con-full e-flex e-con e-parent\" data-id=\"4d4c6e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69bd687 e-flex e-con-boxed e-con e-child\" data-id=\"69bd687\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49db00d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"49db00d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b299c e-con-full e-flex e-con e-child\" data-id=\"c1b299c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cb3c8 elementor-widget elementor-widget-heading\" data-id=\"c8cb3c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbba758 elementor-widget elementor-widget-button\" data-id=\"cbba758\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-horizontal\" href=\"\/en\/CONTATTACI\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Iniziare<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a2904 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"27a2904\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3a3f2 elementor-widget elementor-widget-text-editor\" data-id=\"7b3a3f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Punta su un ottima comunicazione e sul potere della connessione tra azienda e cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8920bfa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8920bfa\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb67e5 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb67e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaab52 elementor-widget elementor-widget-spacer\" data-id=\"1aaab52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7959d38 e-flex e-con-boxed e-con e-parent\" data-id=\"7959d38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85791eb elementor-widget elementor-widget-spacer\" data-id=\"85791eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Il tuo sito web non converte? Scopri perch\u00e9 e come risolverlo!<\/p>\n<p>Molte aziende lottano con siti che non generano lead. In questo articolo ti sveliamo 5 motivi comuni che ostacolano le tue conversioni e come trasformare il tuo sito in una vera macchina da business. Vuoi sapere come aumentare le tue conversioni del 73% in 6 mesi? Leggi subito per scoprire le soluzioni pratiche e strategiche che fanno la differenza.<\/p>","protected":false},"author":9,"featured_media":12468,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,39],"tags":[],"class_list":["post-12416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"_links":{"self":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12416","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/comments?post=12416"}],"version-history":[{"count":27,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12416\/revisions"}],"predecessor-version":[{"id":12487,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12416\/revisions\/12487"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media\/12468"}],"wp:attachment":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media?parent=12416"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/categories?post=12416"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/tags?post=12416"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}