{"id":6909,"date":"2024-09-12T11:39:02","date_gmt":"2024-09-12T09:39:02","guid":{"rendered":"https:\/\/www.madinnovation.ch\/?page_id=6909"},"modified":"2026-03-23T16:40:28","modified_gmt":"2026-03-23T15:40:28","slug":"cesma-2","status":"publish","type":"page","link":"https:\/\/www.madinnovation.ch\/en\/cesma-2\/","title":{"rendered":"Cesma"},"content":{"rendered":"<div data-elementor-type=\"wp-page\" data-elementor-id=\"6909\" class=\"elementor elementor-6909\" data-elementor-settings=\"{&quot;scroll_snap&quot;:&quot;yes&quot;}\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f7bf690 e-con-full e-flex e-con e-parent\" data-id=\"f7bf690\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-59a0413 elementor-widget elementor-widget-image\" data-id=\"59a0413\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"2560\" height=\"824\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-scaled.webp\" class=\"attachment-full size-full wp-image-12009\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-scaled.webp 2560w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-300x97.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-1024x330.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-768x247.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-1536x495.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-2048x659.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-18x6.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/OT1333111-150x48.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1493b1f elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"1493b1f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-b33d992 elementor-hidden-mobile\" data-id=\"b33d992\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-700193a\" data-id=\"700193a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7c640da elementor-widget elementor-widget-spacer\" data-id=\"7c640da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-93214e4 elementor-widget elementor-widget-text-editor\" data-id=\"93214e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un luogo per l&#8217;apprendimento, la scoperta e l&#8217;innovazione. \u00c8 un ente di formazione certificata <strong>eduQua<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84eb0e9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"84eb0e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/cesma.ch\/\" target=\"_blank\" rel=\"nofollow noopener\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Visita il sito Web<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-59ecc06 elementor-hidden-mobile\" data-id=\"59ecc06\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-47a1e8e e-con-full e-flex e-con e-parent\" data-id=\"47a1e8e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c53592e elementor-widget elementor-widget-spacer\" data-id=\"c53592e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-932f4a1 e-con-full e-flex e-con e-parent\" data-id=\"932f4a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-82ff3ea elementor-widget elementor-widget-spacer\" data-id=\"82ff3ea\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f349657 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"f349657\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-477a715 elementor-hidden-mobile\" data-id=\"477a715\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-812cd26\" data-id=\"812cd26\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9e4fc6b elementor-widget elementor-widget-heading\" data-id=\"9e4fc6b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Consulenza strategica<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-31e92a5\" data-id=\"31e92a5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1b88e56 e-con-full e-flex e-con e-parent\" data-id=\"1b88e56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b016293 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"b016293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per comprendere meglio la situazione del CESMA e individuare le strategie pi\u00f9 efficaci, \u00e8 stata condotta un&#8217;<strong>analisi<\/strong> approfondita.\u00a0Questa analisi ha considerato sia <strong>fattori interni<\/strong> all&#8217;istituto (punti di forza, debolezze) che <strong>fattori esterni<\/strong> (mercato, concorrenza, contesto economico).<\/p><p data-sourcepos=\"5:1-5:64\">Utilizzando strumenti come SWOT e PESTEL, \u00e8 stato possibile:<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-614a42b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"614a42b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Valutare la situazione<\/b> attuale <strong>di CESMA<\/strong>:\u00a0identificando i punti di forza (es. buona reputazione) e le aree di miglioramento (es. presenza online limitata).<\/li><li data-sourcepos=\"8:1-8:158\"><b>Analizzare il mercato:<\/b>\u00a0identificando i concorrenti e le opportunit\u00e0 di crescita (es. crescente domanda di figure professionali nel settore audiovisivo).<\/li><li data-sourcepos=\"9:1-10:0\"><b>Considerare il contesto esterno:<\/b>\u00a0valutando l&#8217;impatto di fattori come le politiche governative e le innovazioni tecnologiche.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ae961e0 elementor-hidden-mobile\" data-id=\"ae961e0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7afcbd3 e-con-full e-flex e-con e-parent\" data-id=\"7afcbd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9cc46ed elementor-widget elementor-widget-spacer\" data-id=\"9cc46ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-820e899 e-con-full e-flex e-con e-parent\" data-id=\"820e899\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-76e053b elementor-widget elementor-widget-spacer\" data-id=\"76e053b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-3afcc9a elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"3afcc9a\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-60d9167 elementor-hidden-mobile\" data-id=\"60d9167\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0629e4b\" data-id=\"0629e4b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-f148c72 elementor-widget elementor-widget-heading\" data-id=\"f148c72\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sito web modernizzato<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-806ad6e\" data-id=\"806ad6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9904e7d e-con-full e-flex e-con e-parent\" data-id=\"9904e7d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79974ac elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"79974ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-olk-copy-source=\"MessageBody\">Il restyling del sito web del CESMA ha avuto come obiettivo principale quello di migliorare l&#8217;esperienza utente e di rendere il sito pi\u00f9 intuitivo e moderno. <\/span><\/p><p><span data-olk-copy-source=\"MessageBody\">Sono state riorganizzate le sezioni, semplificando la navigazione e rendendo pi\u00f9 facile trovare le informazioni desiderate. <\/span><\/p><p><span data-olk-copy-source=\"MessageBody\">L&#8217;interfaccia grafica \u00e8 stata completamente rinnovata, con un design pi\u00f9 pulito e accattivante, utilizzando una palette di colori coerente con l&#8217;immagine del brand. <\/span><span data-olk-copy-source=\"MessageBody\">Inoltre, \u00e8 stato ottimizzato il sito per i dispositivi mobile, garantendo una visualizzazione ottimale su smartphone e tablet. <\/span><\/p><p><span data-olk-copy-source=\"MessageBody\">Per realizzare questo progetto, \u00e8 stato utilizzato il CMS WordPress, che ha permesso di gestire in modo flessibile i contenuti e di personalizzare l&#8217;aspetto del sito.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ce7f1c5 elementor-hidden-mobile\" data-id=\"ce7f1c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fc0ddc8 e-con-full e-flex e-con e-parent\" data-id=\"fc0ddc8\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c7e544 elementor-widget elementor-widget-spacer\" data-id=\"3c7e544\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8b2438b elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"8b2438b\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-a51f89a elementor-hidden-mobile\" data-id=\"a51f89a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-7bcb46a\" data-id=\"7bcb46a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3d40e31 elementor-widget elementor-widget-image\" data-id=\"3d40e31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1692\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-scaled.webp\" class=\"attachment-full size-full wp-image-12018\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-scaled.webp 2560w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-300x198.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-1024x677.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-768x508.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-1536x1015.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-2048x1354.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-18x12.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Free_K_Mockups_iPhone_15_Pro-150x99.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-f42ed7d\" data-id=\"f42ed7d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6b13486 elementor-widget elementor-widget-spacer\" data-id=\"6b13486\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4d8639e\" data-id=\"4d8639e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-e20f553 elementor-widget elementor-widget-image\" data-id=\"e20f553\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"2560\" height=\"1690\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-scaled.webp\" class=\"attachment-full size-full wp-image-12012\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-scaled.webp 2560w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-300x198.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-1024x676.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-768x507.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-1536x1014.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-2048x1352.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-18x12.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/photoshop-file_1-150x99.webp 150w\" sizes=\"(max-width: 2560px) 100vw, 2560px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-5a0ca52 elementor-hidden-mobile\" data-id=\"5a0ca52\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-6e136e4 e-con-full e-flex e-con e-parent\" data-id=\"6e136e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8f88d96 elementor-widget elementor-widget-spacer\" data-id=\"8f88d96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ee85202 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"ee85202\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-ec94402 elementor-hidden-mobile\" data-id=\"ec94402\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-6d21ced\" data-id=\"6d21ced\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3754796 elementor-widget elementor-widget-heading\" data-id=\"3754796\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO e Copywriting<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-44da6c3\" data-id=\"44da6c3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d1f4c14 e-con-full e-flex e-con e-parent\" data-id=\"d1f4c14\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8578922 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"8578922\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Per\u00a0<strong>incrementare le prestazioni<\/strong>\u00a0del traffico web, abbiamo definito una\u00a0<strong>strategia Local SEO<\/strong>\u00a0che potenziasse in modo mirato ed efficace il cliente e i suoi vantaggi concorrenziali,\u00a0<strong>posizionando<\/strong>\u00a0il nuovo Sito Web in modo organico.<\/p><p>Tutte le pagine ( testi ed immagini) sono state poi ottimizzate in ottica SEO. La strategia \u00e8 partita prima di tutto con un\u00a0<strong>Analisi dei competitor<\/strong>\u00a0e del\u00a0<strong>settore<\/strong>. I dati generati ci hanno permesso di eseguire una\u00a0<strong>Keywords Research<\/strong>\u00a0per determinare i\u00a0<strong>punti di forza<\/strong>\u00a0ed i\u00a0<strong>vantaggi competitivi<\/strong>\u00a0del Cliente.<\/p><p>La\u00a0<strong><em>fase successiva<\/em><\/strong>\u00a0\u00e8 stata quella della\u00a0<strong>ottimizzazione SEO On-Page<\/strong>\u00a0sul sito web, gi\u00e0\u00a0 predisposto in fase di sviluppo.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-8c4933b elementor-hidden-mobile\" data-id=\"8c4933b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-fb57027 e-con-full e-flex e-con e-parent\" data-id=\"fb57027\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7de540c elementor-widget elementor-widget-spacer\" data-id=\"7de540c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30fee31 e-con-full e-flex e-con e-parent\" data-id=\"30fee31\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-89234e9 elementor-widget elementor-widget-spacer\" data-id=\"89234e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-c96cf3f elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"c96cf3f\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-08763a8 elementor-hidden-mobile\" data-id=\"08763a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-e49cd64\" data-id=\"e49cd64\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab8e76 elementor-widget elementor-widget-heading\" data-id=\"5ab8e76\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Landing page e Google Ads<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-97bdb85\" data-id=\"97bdb85\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-56ef433 e-con-full e-flex e-con e-parent\" data-id=\"56ef433\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7392a96 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7392a96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Un altro asse portate della strategia di marketing di CESMA \u00e8 ed \u00e8 stato l\u2019utilizzo delle\u00a0<strong>Google<\/strong>\u00a0<strong>Ads<\/strong>. Si tratta infatti di un potentissimo strumento che permette di rendere visibile l\u2019annuncio sponsorizzato al target di interesse, grazie ad un attento precedente studio e ad una continua ottimizzazione delle parole chiave.<\/p><p>Per CESMA l\u2019annuncio \u00e8 stato collegato a una pagina di atterraggio (o\u00a0<strong>landing<\/strong><strong>page<\/strong>) che veicola l\u2019utente ad una comunicazione diretta, risolvendo un problema specifico del target. Infatti, l\u2019utilizzo di una landing page permette di creare una strategia di\u00a0<strong>Funnel<\/strong>\u00a0<strong>marketing<\/strong>, conducendo il cliente da una fase di conoscenza del brand ad uno di acquisto.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-cbdb19d elementor-hidden-mobile\" data-id=\"cbdb19d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7b9deda e-con-full e-flex e-con e-parent\" data-id=\"7b9deda\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f27734 elementor-widget elementor-widget-spacer\" data-id=\"5f27734\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-51abd41 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"51abd41\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-4e99b0b elementor-hidden-mobile\" data-id=\"4e99b0b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-d663444\" data-id=\"d663444\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ece6613 elementor-widget elementor-widget-image\" data-id=\"ece6613\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"2416\" height=\"1363\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1.webp\" class=\"attachment-full size-full wp-image-12022\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1.webp 2416w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1-300x169.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1-1024x578.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1-768x433.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1-1536x867.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1-2048x1155.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1-18x10.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Progetto-senza-titolo-_2_1-150x85.webp 150w\" sizes=\"(max-width: 2416px) 100vw, 2416px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-27be81e elementor-hidden-mobile\" data-id=\"27be81e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-2ae629a elementor-hidden-mobile\" data-id=\"2ae629a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-ce20e25 elementor-widget elementor-widget-image\" data-id=\"ce20e25\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1980\" height=\"1120\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1.webp\" class=\"attachment-full size-full wp-image-12011\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1.webp 1980w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1-300x170.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1-1024x579.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1-768x434.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1-1536x869.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1-18x10.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/03\/Mockup_telefono-1-150x85.webp 150w\" sizes=\"(max-width: 1980px) 100vw, 1980px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-20 elementor-top-column elementor-element elementor-element-9b483b2 elementor-hidden-mobile\" data-id=\"9b483b2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-7daa93a e-con-full e-flex e-con e-parent\" data-id=\"7daa93a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36d0bf0 elementor-widget elementor-widget-spacer\" data-id=\"36d0bf0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-24f5a9d e-con-full e-flex e-con e-parent\" data-id=\"24f5a9d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9a4eb5 elementor-widget elementor-widget-spacer\" data-id=\"c9a4eb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-cbd10f2 elementor-section-content-middle elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"cbd10f2\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-9151000 elementor-hidden-mobile\" data-id=\"9151000\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-338c14d\" data-id=\"338c14d\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2b67b11 elementor-widget elementor-widget-heading\" data-id=\"2b67b11\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Email marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-0140323\" data-id=\"0140323\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f2d4f3b e-con-full e-flex e-con e-parent\" data-id=\"f2d4f3b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e0d851 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7e0d851\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nella strategia di comunicazione di CESMA si \u00e8 deciso di utilizzare anche il canale delle mail. Infatti, per il settore <em>education<\/em>\u00a0si tratta di un potentissimo mezzo di comunicazione che permette di rimanere aggiornati sulle novit\u00e0 dell\u2019istituto e di incentivare all\u2019azione qual ora il desiderio sia di entrare a fare parte dell\u2019offerta formativa dell\u2019istituto.<\/p><p>Il team di Mad Innovation si \u00e8 occupato di creare un piano di\u00a0<strong>marketing\u00a0<em>automation<\/em><\/strong>, dove l\u2019utente interessato pu\u00f2 scaricare una\u00a0<strong><em>brochure<\/em><\/strong>\u00a0(da noi precedentemente creata) che spiega l\u2019offerta formativa dell\u2019organizzazione e successivamente ricevere delle comunicazioni dosate, sensate e non invadenti in cui sapere, per esempio, quando sar\u00e0 il prossimo\u00a0<em>open day<\/em>\u00a0e molto altro. Rispettare la\u00a0<em>privacy<\/em>\u00a0dell\u2019utenza, mantenere nelle liste utenti che interagiscono e mostrano interesse alla\u00a0<em>news<\/em>\u00a0<em>letter<\/em>, crediamo sia questo il successo di una strategia che sta raccogliendo ottimi risultati.<\/p><p>Quest\u2019approccio ci ha permesso di \u00a0creare<strong>\u00a0strategie customer oriented<\/strong>\u00a0che aumentano il livello di personalizzazione di ciascuna email e, di conseguenza un incremento delle performance e dei risultati.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-fee0aee elementor-hidden-mobile\" data-id=\"fee0aee\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-832545a e-con-full e-flex e-con e-parent\" data-id=\"832545a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5987997 elementor-widget elementor-widget-spacer\" data-id=\"5987997\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c868fd e-flex e-con-boxed e-con e-parent\" data-id=\"2c868fd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1c4f74c elementor-widget elementor-widget-spacer\" data-id=\"1c4f74c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d1ae459 e-flex e-con-boxed e-con e-parent\" data-id=\"d1ae459\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-27ab21e e-flex e-con-boxed e-con e-child\" data-id=\"27ab21e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-36ced78 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"36ced78\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5e306c9 e-con-full e-flex e-con e-child\" data-id=\"5e306c9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bb9d05a elementor-widget elementor-widget-heading\" data-id=\"bb9d05a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-168553e elementor-widget elementor-widget-button\" data-id=\"168553e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-horizontal\" href=\"\/en\/CONTATTACI\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Iniziare<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-aa83da0 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"aa83da0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-990e4e4 elementor-widget elementor-widget-text-editor\" data-id=\"990e4e4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Punta su un ottima comunicazione e sul potere della connessione tra azienda e cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-17dbae4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"17dbae4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5bb6dbc e-flex e-con-boxed e-con e-parent\" data-id=\"5bb6dbc\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8bed966 elementor-widget elementor-widget-spacer\" data-id=\"8bed966\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-52e26d8 e-flex e-con-boxed e-con e-parent\" data-id=\"52e26d8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1222662 elementor-widget elementor-widget-spacer\" data-id=\"1222662\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Un luogo per l&#8217;apprendimento, la scoperta e l&#8217;innovazione. \u00c8 un ente di formazione certificata eduQua. Visita il sito Web Consulenza strategica Per comprendere meglio la situazione del CESMA e individuare le strategie pi\u00f9 efficaci, \u00e8 stata condotta un&#8217;analisi approfondita.\u00a0Questa analisi ha considerato sia fattori interni all&#8217;istituto (punti di forza, debolezze) che fattori esterni (mercato, concorrenza, [&hellip;]<\/p>\n","protected":false},"author":9,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6909","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/pages\/6909","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/comments?post=6909"}],"version-history":[{"count":6,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/pages\/6909\/revisions"}],"predecessor-version":[{"id":12952,"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/pages\/6909\/revisions\/12952"}],"wp:attachment":[{"href":"https:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media?parent=6909"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}