{"id":12287,"date":"2025-04-07T14:16:41","date_gmt":"2025-04-07T12:16:41","guid":{"rendered":"https:\/\/www.madinnovation.ch\/?p=12287"},"modified":"2025-04-10T10:35:11","modified_gmt":"2025-04-10T08:35:11","slug":"seo-vs-ppc-guida-strategica","status":"publish","type":"post","link":"http:\/\/www.madinnovation.ch\/en\/seo-vs-ppc-guida-strategica\/","title":{"rendered":"SEO vs Pubblicit\u00e0 a Pagamento: La Guida Definitiva per Aziende, PMI e E-Commerce"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"12287\" class=\"elementor elementor-12287\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7dcf770 e-flex e-con-boxed e-con e-parent\" data-id=\"7dcf770\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4448d7b elementor-widget elementor-widget-spacer\" data-id=\"4448d7b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c933633 e-flex e-con-boxed e-con e-parent\" data-id=\"2c933633\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-29d725b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"29d725b\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d717c7 e-con-full e-flex e-con e-child\" data-id=\"4d717c7\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-a624b98 e-con-full e-flex e-con e-child\" data-id=\"a624b98\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-876f3b5 e-con-full e-flex e-con e-child\" data-id=\"876f3b5\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72ea1db elementor-widget elementor-widget-image\" data-id=\"72ea1db\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg\" class=\"attachment-full size-full wp-image-12318\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042.jpeg 800w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-300x300.jpeg 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-150x150.jpeg 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-768x768.jpeg 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-12x12.jpeg 12w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/1655111803042-96x96.jpeg 96w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b12ed49 e-con-full e-flex e-con e-child\" data-id=\"b12ed49\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fafd8a6 elementor-widget elementor-widget-heading\" data-id=\"fafd8a6\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Astrid Herrera - 07.04.2025<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d4e82d2 elementor-widget elementor-widget-heading\" data-id=\"d4e82d2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">SEO vs Pubblicit\u00e0 a Pagamento: La Guida Definitiva per Aziende, PMI e E-Commerce<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-07d95d4 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"07d95d4\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc0a52e elementor-hidden-mobile elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"dc0a52e\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d2a127 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"9d2a127\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"29728\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-35.png\" class=\"attachment-full size-full wp-image-11758\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d673836 elementor-hidden-mobile elementor-hidden-desktop e-flex e-con-boxed e-con e-parent\" data-id=\"d673836\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6c50594 elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"6c50594\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"16122\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-36.png\" class=\"attachment-full size-full wp-image-11762\" alt=\"\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b2d1823 elementor-hidden-desktop elementor-hidden-tablet e-flex e-con-boxed e-con e-parent\" data-id=\"b2d1823\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fb8728e elementor-widget-mobile__width-initial elementor-widget elementor-widget-image\" data-id=\"fb8728e\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"11584\" height=\"1848\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png\" class=\"attachment-full size-full wp-image-11766\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37.png 11584w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-300x48.png 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1024x163.png 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-768x123.png 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-1536x245.png 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-2048x327.png 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-18x3.png 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2024\/12\/Group-37-150x24.png 150w\" sizes=\"(max-width: 11584px) 100vw, 11584px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ce65665 e-flex e-con-boxed e-con e-parent\" data-id=\"ce65665\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-069ea5b elementor-widget elementor-widget-spacer\" data-id=\"069ea5b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5d67db5 e-flex e-con-boxed e-con e-parent\" data-id=\"5d67db5\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-15c52c3 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"15c52c3\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-31b8c66 e-con-full e-flex e-con e-child\" data-id=\"31b8c66\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a6a4c8 elementor-widget elementor-widget-text-editor\" data-id=\"7a6a4c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Hai mai pensato a quanto assomigli il marketing digitale a una partita a scacchi?<\/span><\/p><p><span style=\"font-weight: 400;\"><strong>Da una parte la SEO<\/strong> : potente, strategica, in grado di dominare il gioco nel lungo periodo. <\/span><span style=\"font-weight: 400;\"><strong>Dall&#8217;altra la pubblicit\u00e0 a pagamento (PPC)<\/strong> : veloce, aggressiva, perfetta per mosse immediate.<\/span><\/p><p><span style=\"font-weight: 400;\">Ma quale pezzo muovere per primo? E soprattutto: come vincere la partita?<\/span><\/p><p><span style=\"font-weight: 400;\">Sono <strong>Astrid Herrera<\/strong>, fondatrice di <strong>Madinnovation<\/strong> ed esperta di digital marketing,\u00a0 so che se sei un imprenditore, un libero professionista o un marketer, questa domanda ti avr\u00e0 sicuramente tormentato. Perch\u00e9 la scelta tra SEO e PPC non \u00e8 banale: pu\u00f2 determinare il successo o il fallimento della tua strategia digitale.<\/span><\/p><p><span style=\"font-weight: 400;\">In questo articolo, smontereremo pezzo per pezzo i due approcci, analizzer\u00f2 pro e contro, e ti mostrer\u00f2 come usarli insieme per massimizzare i risultati.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1239fcb elementor-widget elementor-widget-text-editor\" data-id=\"1239fcb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Pubblicit\u00e0 a Pagamento (PPC): Il Motore a Reazione del Marketing<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c53123a elementor-widget elementor-widget-image\" data-id=\"c53123a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"606\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-1024x776.webp\" class=\"attachment-large size-large wp-image-12294\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-1024x776.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-300x227.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-768x582.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-1536x1164.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-2048x1552.webp 2048w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-16x12.webp 16w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/PPC-su-Google-Ads-150x114.webp 150w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff4d8c2 elementor-widget elementor-widget-text-editor\" data-id=\"ff4d8c2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Cos&#8217;\u00e8 il PPC e Come Funziona?<\/b><\/h5><p><span style=\"font-weight: 400;\">Il Pay-Per-Click (PPC) \u00e8 pubblicit\u00e0 digitale in cui paghi solo quando qualcuno clicca sul tuo annuncio. Le piattaforme che utilizzo maggiormente con i miei clienti sono:<\/span><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Google Ads (ricerca, display, YouTube)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Meta Ads (Facebook, Instagram)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">LinkedIn Ads (B2B e professional services)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c2b9e5d elementor-widget elementor-widget-text-editor\" data-id=\"c2b9e5d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Perch\u00e9 il PPC \u00e8 Potente?<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Visibilit\u00e0 istantanea<\/b><span style=\"font-weight: 400;\">: Ti fa apparire in cima ai risultati di ricerca in poche ore.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Targeting ultra-preciso<\/b><span style=\"font-weight: 400;\">: Posso selezionare audience, intenti, orari e persino comportamenti.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Scalabilit\u00e0<\/b><span style=\"font-weight: 400;\">: Aumenti il budget? Ti garantisco che aumenteranno i clic e le conversioni.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cdde2f6 elementor-widget elementor-widget-text-editor\" data-id=\"cdde2f6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>I Limiti del PPC<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Costi elevati<\/b><span style=\"font-weight: 400;\">: Nei settori competitivi che seguo (assicurazioni, e-commerce), un singolo clic pu\u00f2 costare \u20ac10-\u20ac50.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effetto &#8220;a rubinetto&#8221;<\/b><span style=\"font-weight: 400;\">: Se smettiamo di pagare, il traffico si interrompe immediatamente.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competizione spietata<\/b><span style=\"font-weight: 400;\">: Quando i tuoi competitor investono pesantemente, diventa una sfida farsi notare.<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Dati chiave:<\/b> Secondo la mia esperienza e i dati di WordStream, il CPC medio su Google Ads varia da \u20ac1 a \u20ac50 a seconda del settore. Le campagne PPC che ottimizziamo in Madinnovation hanno un ROAS (Return on Ad Spend) del 200-300% (supportato dai dati di Google).<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18e2f0d elementor-widget elementor-widget-text-editor\" data-id=\"18e2f0d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Quando Consiglio il PPC?<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lanci di prodotto (hai bisogno di traffico immediato)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Promozioni stagionali (Black Friday, saldi)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Testing di mercato (vuoi capire se un prodotto ha domanda)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6819218 elementor-widget elementor-widget-text-editor\" data-id=\"6819218\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>SEO: L&#8217;Arte della Pazienza che Paga per Anni<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-87c3d05 elementor-widget elementor-widget-image\" data-id=\"87c3d05\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"534\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Schema-del-funzionamento-della-SEO-e1744026107990-1024x683.webp\" class=\"attachment-large size-large wp-image-12295\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Schema-del-funzionamento-della-SEO-e1744026107990-1024x683.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Schema-del-funzionamento-della-SEO-e1744026107990-300x200.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Schema-del-funzionamento-della-SEO-e1744026107990-768x512.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Schema-del-funzionamento-della-SEO-e1744026107990-18x12.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Schema-del-funzionamento-della-SEO-e1744026107990-150x100.webp 150w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Schema-del-funzionamento-della-SEO-e1744026107990.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c24dc71 elementor-widget elementor-widget-text-editor\" data-id=\"c24dc71\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Cos&#8217;\u00e8 la SEO e Come la Implemento?<\/b><\/h5><p><span style=\"font-weight: 400;\">La Search Engine Optimization (SEO) \u00e8 l&#8217;insieme di tecniche con cui posiziono il tuo sito nei risultati organici di Google. A differenza del PPC, qui non paghi per i clic, ma investi in contenuti, tecnica e autorit\u00e0.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71f0208 elementor-widget elementor-widget-text-editor\" data-id=\"71f0208\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Perch\u00e9 la SEO Vale l&#8217;Investimento?<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Traffico gratuito a lungo termine<\/b><span style=\"font-weight: 400;\">: Una volta che ti porto in prima pagina, i clic non costano nulla.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Autorevolezza<\/b><span style=\"font-weight: 400;\">: Con la mia strategia SEO, Google premier\u00e0 il tuo sito perch\u00e9 offre valore reale.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Effetto compounding<\/b><span style=\"font-weight: 400;\">: Pi\u00f9 contenuti creiamo insieme, pi\u00f9 traffico accumulerai nel tempo.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da1fe16 elementor-widget elementor-widget-text-editor\" data-id=\"da1fe16\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Le Sfide della SEO<\/b><\/h5>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0241df elementor-widget elementor-widget-image\" data-id=\"e0241df\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/seo-per-principianti.webp\" title=\"\" alt=\"\" loading=\"lazy\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8fd7f2b elementor-widget elementor-widget-text-editor\" data-id=\"8fd7f2b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><b>Tempi lunghi<\/b><span style=\"font-weight: 400;\">: Ti dico con onest\u00e0 che servono 3-6 mesi per vedere risultati significativi.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Competenza richiesta<\/b><span style=\"font-weight: 400;\">: Non basta scrivere bene, applico ottimizzazione tecnica e strategia.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><b>Algoritmi imprevedibili<\/b><span style=\"font-weight: 400;\">: Monitoro costantemente Google che aggiorna i suoi criteri 500-600 volte l&#8217;anno (fonte: Moz).<\/span><\/li><\/ul><p>\u00a0<\/p><p><b>Dati chiave:<\/b><span style=\"font-weight: 400;\"> Il 90,63% delle pagine web non riceve traffico organico (fonte: Ahrefs). I primi 3 risultati su Google catturano il 75% dei clic (fonte: Backlinko).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-98b4ef8 elementor-widget elementor-widget-text-editor\" data-id=\"98b4ef8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h5><b>Quando Consiglio di Puntare sulla SEO?<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Brand building (vuoi essere percepito come un&#8217;autorit\u00e0 nel tuo settore)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Lead generation costante (libere professioni, servizi B2B)<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">E-commerce con prodotti evergreen (non solo promozionali)<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4fa8bb1 elementor-widget elementor-widget-text-editor\" data-id=\"4fa8bb1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>SEO vs PPC: Quale Scegliere? (La Mia Guida per Settore)<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c4d546 elementor-widget elementor-widget-image\" data-id=\"0c4d546\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1800\" height=\"1013\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO.webp\" class=\"attachment-full size-full wp-image-12298\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO.webp 1800w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO-300x169.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO-1024x576.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO-768x432.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO-1536x864.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO-18x10.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/Confronto-visivo-tra-PPC-e-SEO-150x84.webp 150w\" sizes=\"(max-width: 1800px) 100vw, 1800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4bd909d elementor-widget elementor-widget-text-editor\" data-id=\"4bd909d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><b>Startup<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC: Lo considero ideale per testare il mercato e generare primi clienti.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO: La ritengo fondamentale per costruire autorevolezza e scalare.<\/span><\/li><\/ul><p><b>PMI e Liberi Professionisti<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO: \u00c8 la mia scelta migliore per chi ha budget limitato ma vuole risultati duraturi.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC: Lo utilizzo per campagne mirate (es. webinar, lead qualificati).<\/span><\/li><\/ul><p><b>E-Commerce<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC: Lo implemento per prodotti stagionali e lanci.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO: Lo sviluppo per categorie evergreen e contenuti informativi (guide, blog).<\/span><\/li><\/ul><p><b>Universit\u00e0 e Istituzioni<\/b><\/p><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO: La ritengo essenziale per posizionarsi come fonte affidabile.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">PPC: Lo uso in modo mirato, principalmente quando si promuovono corsi o eventi specifici.<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8510f68 elementor-widget elementor-widget-text-editor\" data-id=\"8510f68\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>La mia Strategia Vincente? Integrare SEO + PPC<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c7d0264 elementor-widget elementor-widget-image\" data-id=\"c7d0264\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"1607\" height=\"561\" src=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo.webp\" class=\"attachment-full size-full wp-image-12299\" alt=\"\" srcset=\"https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo.webp 1607w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo-300x105.webp 300w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo-1024x357.webp 1024w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo-768x268.webp 768w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo-1536x536.webp 1536w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo-18x6.webp 18w, https:\/\/www.madinnovation.ch\/wp-content\/uploads\/2025\/04\/mantenimento-traffico-seo-150x52.webp 150w\" sizes=\"(max-width: 1607px) 100vw, 1607px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0ca234c elementor-widget elementor-widget-text-editor\" data-id=\"0ca234c\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Nella mia esperienza ho verificato che spesso la strada migliore \u00e8 quella di creare una sinergia tra le due strategie.\u00a0<\/span><\/p><h5><b>Come le combino al Meglio?<\/b><\/h5><ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Uso il PPC per testare keyword \u2192 Poi creo contenuti SEO su quelle che convertono.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Implemento il remarketing con PPC \u2192 Catturando visitatori del blog e convertendoli in clienti.<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Sviluppo un branding combinato \u2192 Chi cerca il tuo brand su Google deve trovarti sia negli ads che nei risultati organici.<\/span><\/li><\/ul><p><b>Statistica cruciale<\/b><span style=\"font-weight: 400;\">: Le campagne PPC + SEO che gestisco aumentano le conversioni del 25% rispetto all&#8217;uso separato (in linea con i dati di Google).<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5ae8320 elementor-widget elementor-widget-text-editor\" data-id=\"5ae8320\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3><b>Conclusione: Non Scegliere, Ottimizza<\/b><\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d188204 elementor-widget elementor-widget-text-editor\" data-id=\"d188204\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">La domanda giusta non \u00e8 &#8220;SEO o PPC?&#8221;, ma &#8220;Come posso aiutarti a usarle insieme per massimizzare il ROI?&#8221;<\/span><\/p><p><span style=\"font-weight: 400;\">Sei in una fase di crescita rapida? Il mio approccio PPC ti dar\u00e0 ossigeno immediato. Vuoi costruire un asset duraturo? La mia strategia SEO sar\u00e0 il tuo miglior alleato.<\/span><\/p><p><span style=\"font-weight: 400;\">Il segreto? So bilanciare le due strategie in base a obiettivi, budget e tempistiche.<\/span><\/p><p><span style=\"font-weight: 400;\">Sei pronto a dominare i motori di ricerca? Scopri come <\/span><a href=\"http:\/\/www.madinnovation.ch\/en\/\"><span style=\"font-weight: 400;\">ottimizzare la tua strategia digitale con Mad Innovation.<\/span><\/a><\/p><p><b>Prossimo passo<\/b><span style=\"font-weight: 400;\">: Contattami per un audit SEO gratuito e scopri dove posso far migliorare il tuo sito!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8bc7a8b e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8bc7a8b\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85dd23d elementor-toc--minimized-on-tablet elementor-widget elementor-widget-table-of-contents\" data-id=\"85dd23d\" data-element_type=\"widget\" data-settings=\"{&quot;headings_by_tags&quot;:[&quot;h3&quot;,&quot;h4&quot;,&quot;h5&quot;,&quot;h6&quot;],&quot;exclude_headings_by_selector&quot;:[],&quot;no_headings_message&quot;:&quot;Non sono state trovate intestazioni in questa pagina.&quot;,&quot;marker_view&quot;:&quot;numbers&quot;,&quot;minimize_box&quot;:&quot;yes&quot;,&quot;minimized_on&quot;:&quot;tablet&quot;,&quot;hierarchical_view&quot;:&quot;yes&quot;,&quot;min_height&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;min_height_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"table-of-contents.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toc__header\">\n\t\t\t<h4 class=\"elementor-toc__header-title\">\n\t\t\t\tTabella dei Contenuti\t\t\t<\/h4>\n\t\t\t\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--expand\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Open table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-down\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M207.029 381.476L12.686 187.132c-9.373-9.373-9.373-24.569 0-33.941l22.667-22.667c9.357-9.357 24.522-9.375 33.901-.04L224 284.505l154.745-154.021c9.379-9.335 24.544-9.317 33.901.04l22.667 22.667c9.373 9.373 9.373 24.569 0 33.941L240.971 381.476c-9.373 9.372-24.569 9.372-33.942 0z\"><\/path><\/svg><\/div>\n\t\t\t\t<div class=\"elementor-toc__toggle-button elementor-toc__toggle-button--collapse\" role=\"button\" tabindex=\"0\" aria-controls=\"elementor-toc__85dd23d\" aria-expanded=\"true\" aria-label=\"Close table of contents\"><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-chevron-up\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M240.971 130.524l194.343 194.343c9.373 9.373 9.373 24.569 0 33.941l-22.667 22.667c-9.357 9.357-24.522 9.375-33.901.04L224 227.495 69.255 381.516c-9.379 9.335-24.544 9.317-33.901-.04l-22.667-22.667c-9.373-9.373-9.373-24.569 0-33.941L207.03 130.525c9.372-9.373 24.568-9.373 33.941-.001z\"><\/path><\/svg><\/div>\n\t\t\t\t\t<\/div>\n\t\t<div id=\"elementor-toc__85dd23d\" class=\"elementor-toc__body\">\n\t\t\t<div class=\"elementor-toc__spinner-container\">\n\t\t\t\t<svg class=\"elementor-toc__spinner eicon-animation-spin e-font-icon-svg e-eicon-loading\" aria-hidden=\"true\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M500 975V858C696 858 858 696 858 500S696 142 500 142 142 304 142 500H25C25 237 238 25 500 25S975 237 975 500 763 975 500 975Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5b24d41 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"5b24d41\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9808bf4 e-flex e-con-boxed e-con e-parent\" data-id=\"9808bf4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-db5e696 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"db5e696\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-69fe045 e-con-full e-flex e-con e-child\" data-id=\"69fe045\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-656e4da elementor-widget elementor-widget-text-editor\" data-id=\"656e4da\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Condividi l&#8217;articolo<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9361ffb elementor-grid-6 elementor-grid-mobile-2 elementor-grid-tablet-5 elementor-share-buttons--view-icon-text elementor-share-buttons--skin-gradient elementor-share-buttons--shape-square elementor-share-buttons--color-official elementor-widget elementor-widget-share-buttons\" data-id=\"9361ffb\" data-element_type=\"widget\" data-widget_type=\"share-buttons.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-grid\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_facebook\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on facebook\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-facebook\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M504 256C504 119 393 8 256 8S8 119 8 256c0 123.78 90.69 226.38 209.25 245V327.69h-63V256h63v-54.64c0-62.15 37-96.48 93.67-96.48 27.14 0 55.52 4.84 55.52 4.84v61h-31.28c-30.8 0-40.41 19.12-40.41 38.73V256h68.78l-11 71.69h-57.78V501C413.31 482.38 504 379.78 504 256z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tFacebook\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_linkedin\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on linkedin\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-linkedin\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 32H31.9C14.3 32 0 46.5 0 64.3v383.4C0 465.5 14.3 480 31.9 480H416c17.6 0 32-14.5 32-32.3V64.3c0-17.8-14.4-32.3-32-32.3zM135.4 416H69V202.2h66.5V416zm-33.2-243c-21.3 0-38.5-17.3-38.5-38.5S80.9 96 102.2 96c21.2 0 38.5 17.3 38.5 38.5 0 21.3-17.2 38.5-38.5 38.5zm282.1 243h-66.4V312c0-24.8-.5-56.7-34.5-56.7-34.6 0-39.9 27-39.9 54.9V416h-66.4V202.2h63.7v29.2h.9c8.9-16.8 30.6-34.5 62.9-34.5 67.2 0 79.7 44.3 79.7 101.9V416z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tLinkedIn\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_print\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on print\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-print\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M448 192V77.25c0-8.49-3.37-16.62-9.37-22.63L393.37 9.37c-6-6-14.14-9.37-22.63-9.37H96C78.33 0 64 14.33 64 32v160c-35.35 0-64 28.65-64 64v112c0 8.84 7.16 16 16 16h48v96c0 17.67 14.33 32 32 32h320c17.67 0 32-14.33 32-32v-96h48c8.84 0 16-7.16 16-16V256c0-35.35-28.65-64-64-64zm-64 256H128v-96h256v96zm0-224H128V64h192v48c0 8.84 7.16 16 16 16h48v96zm48 72c-13.25 0-24-10.75-24-24 0-13.26 10.75-24 24-24s24 10.74 24 24c0 13.25-10.75 24-24 24z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tPrint\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_whatsapp\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on whatsapp\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fab-whatsapp\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M380.9 97.1C339 55.1 283.2 32 223.9 32c-122.4 0-222 99.6-222 222 0 39.1 10.2 77.3 29.6 111L0 480l117.7-30.9c32.4 17.7 68.9 27 106.1 27h.1c122.3 0 224.1-99.6 224.1-222 0-59.3-25.2-115-67.1-157zm-157 341.6c-33.2 0-65.7-8.9-94-25.7l-6.7-4-69.8 18.3L72 359.2l-4.4-7c-18.5-29.4-28.2-63.3-28.2-98.2 0-101.7 82.8-184.5 184.6-184.5 49.3 0 95.6 19.2 130.4 54.1 34.8 34.9 56.2 81.2 56.1 130.5 0 101.8-84.9 184.6-186.6 184.6zm101.2-138.2c-5.5-2.8-32.8-16.2-37.9-18-5.1-1.9-8.8-2.8-12.5 2.8-3.7 5.6-14.3 18-17.6 21.8-3.2 3.7-6.5 4.2-12 1.4-32.6-16.3-54-29.1-75.5-66-5.7-9.8 5.7-9.1 16.3-30.3 1.8-3.7.9-6.9-.5-9.7-1.4-2.8-12.5-30.1-17.1-41.2-4.5-10.8-9.1-9.3-12.5-9.5-3.2-.2-6.9-.2-10.6-.2-3.7 0-9.7 1.4-14.8 6.9-5.1 5.6-19.4 19-19.4 46.3 0 27.3 19.9 53.7 22.6 57.4 2.8 3.7 39.1 59.7 94.8 83.8 35.2 15.2 49 16.5 66.6 13.9 10.7-1.6 32.8-13.4 37.4-26.4 4.6-13 4.6-24.1 3.2-26.4-1.3-2.5-5-3.9-10.5-6.6z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tWhatsApp\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-grid-item\">\n\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"elementor-share-btn elementor-share-btn_email\"\n\t\t\t\t\t\t\trole=\"button\"\n\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\taria-label=\"Share on email\"\n\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__icon\">\n\t\t\t\t\t\t\t\t<svg class=\"e-font-icon-svg e-fas-envelope\" viewbox=\"0 0 512 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M502.3 190.8c3.9-3.1 9.7-.2 9.7 4.7V400c0 26.5-21.5 48-48 48H48c-26.5 0-48-21.5-48-48V195.6c0-5 5.7-7.8 9.7-4.7 22.4 17.4 52.1 39.5 154.1 113.6 21.1 15.4 56.7 47.8 92.2 47.6 35.7.3 72-32.8 92.3-47.6 102-74.1 131.6-96.3 154-113.7zM256 320c23.2.4 56.6-29.2 73.4-41.4 132.7-96.3 142.8-104.7 173.4-128.7 5.8-4.5 9.2-11.5 9.2-18.9v-19c0-26.5-21.5-48-48-48H48C21.5 64 0 85.5 0 112v19c0 7.4 3.4 14.3 9.2 18.9 30.6 23.9 40.7 32.4 173.4 128.7 16.8 12.2 50.2 41.8 73.4 41.4z\"><\/path><\/svg>\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-share-btn__text\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-share-btn__title\">\n\t\t\t\t\t\t\t\t\t\tEmail\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e3992b7 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"e3992b7\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-265477d e-flex e-con-boxed e-con e-parent\" data-id=\"265477d\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5c3971b elementor-widget elementor-widget-spacer\" data-id=\"5c3971b\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-41332f7 e-flex e-con-boxed e-con e-parent\" data-id=\"41332f7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9343e9f elementor-widget elementor-widget-spacer\" data-id=\"9343e9f\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-669477d elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"669477d\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41103d7 elementor-hidden-mobile\" data-id=\"41103d7\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-042bfe4\" data-id=\"042bfe4\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-b46c21e elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"b46c21e\" data-element_type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"3\" height=\"83\" viewbox=\"0 0 3 83\" fill=\"none\"><line x1=\"1.5\" y1=\"6.55671e-08\" x2=\"1.5\" y2=\"83\" stroke=\"#FF9866\" stroke-width=\"3\"><\/line><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-a1e64e2\" data-id=\"a1e64e2\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-11d22e0 e-con-full e-flex e-con e-parent\" data-id=\"11d22e0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d23156d elementor-widget elementor-widget-heading\" data-id=\"d23156d\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Non rimanere mai indietro<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-45c2798 elementor-widget elementor-widget-text-editor\" data-id=\"45c2798\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Iscriviti a <strong><span style=\"color: #003046;\">M<\/span><\/strong><span style=\"color: #00b9ff;\"><strong>A<span style=\"color: #003046;\">D <\/span><\/strong><\/span>Letter<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-5dcc4c7 elementor-hidden-mobile\" data-id=\"5dcc4c7\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-0932c47 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"0932c47\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t\t<div class=\"elementor-background-overlay\"><\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-no\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-d175424 elementor-hidden-mobile\" data-id=\"d175424\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-41c3378\" data-id=\"41c3378\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a28d3b6 e-con-full e-flex e-con e-parent\" data-id=\"a28d3b6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6d513ab elementor-widget elementor-widget-text-editor\" data-id=\"6d513ab\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Una volta al mese, niente SPAM. <br \/>Solo i migliori contenuti e tutti gli aggiornamenti piu importanti<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-178e458\" data-id=\"178e458\" data-element_type=\"column\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e9e95e elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"3e9e95e\" data-element_type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Successivo&quot;,&quot;step_previous_label&quot;:&quot;Precedente&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"Nuovo modulo\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"12287\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"3e9e95e\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"\" \/>\n\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Nome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-field_891d4a9 elementor-col-50\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[field_891d4a9]\" id=\"form-field-field_891d4a9\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Cognome\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-sm  elementor-field-textual\" placeholder=\"Email\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-acceptance elementor-field-group elementor-column elementor-field-group-field_8f20165 elementor-col-100\">\n\t\t\t\t\t\t\t<div class=\"elementor-field-subgroup\">\n\t\t\t<span class=\"elementor-field-option\">\n\t\t\t\t<input type=\"checkbox\" name=\"form_fields[field_8f20165]\" id=\"form-field-field_8f20165\" class=\"elementor-field elementor-size-sm  elementor-acceptance-field\">\n\t\t\t\t<label for=\"form-field-field_8f20165\">Si, voglio ricevere comunicazioni e email da MAD<\/label>\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-xs\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Invia<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"en\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-25 elementor-top-column elementor-element elementor-element-aeca25b elementor-hidden-mobile\" data-id=\"aeca25b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t<div class=\"elementor-element elementor-element-850939f e-flex e-con-boxed e-con e-parent\" data-id=\"850939f\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f9e9ef3 elementor-widget elementor-widget-spacer\" data-id=\"f9e9ef3\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8743654 e-flex e-con-boxed e-con e-parent\" data-id=\"8743654\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6b329b1 elementor-widget elementor-widget-spacer\" data-id=\"6b329b1\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d4c6e7 e-con-full e-flex e-con e-parent\" data-id=\"4d4c6e7\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-69bd687 e-flex e-con-boxed e-con e-child\" data-id=\"69bd687\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-49db00d e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"49db00d\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1b299c e-con-full e-flex e-con e-child\" data-id=\"c1b299c\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c8cb3c8 elementor-widget elementor-widget-heading\" data-id=\"c8cb3c8\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Parliamo.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbba758 elementor-widget elementor-widget-button\" data-id=\"cbba758\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm elementor-animation-wobble-horizontal\" href=\"\/en\/CONTATTACI\/\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-arrow-right\" viewbox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M190.5 66.9l22.2-22.2c9.4-9.4 24.6-9.4 33.9 0L441 239c9.4 9.4 9.4 24.6 0 33.9L246.6 467.3c-9.4 9.4-24.6 9.4-33.9 0l-22.2-22.2c-9.5-9.5-9.3-25 .4-34.3L311.4 296H24c-13.3 0-24-10.7-24-24v-32c0-13.3 10.7-24 24-24h287.4L190.9 101.2c-9.8-9.3-10-24.8-.4-34.3z\"><\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Iniziare<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-27a2904 e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"27a2904\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7b3a3f2 elementor-widget elementor-widget-text-editor\" data-id=\"7b3a3f2\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Punta su un ottima comunicazione e sul potere della connessione tra azienda e cliente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8920bfa e-con-full elementor-hidden-mobile e-flex e-con e-child\" data-id=\"8920bfa\" data-element_type=\"container\">\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9eb67e5 e-flex e-con-boxed e-con e-parent\" data-id=\"9eb67e5\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1aaab52 elementor-widget elementor-widget-spacer\" data-id=\"1aaab52\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7959d38 e-flex e-con-boxed e-con e-parent\" data-id=\"7959d38\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85791eb elementor-widget elementor-widget-spacer\" data-id=\"85791eb\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Astrid Herrera &#8211; 07.04.2025 SEO vs Pubblicit\u00e0 a Pagamento: La Guida Definitiva per Aziende, PMI e E-Commerce Hai mai pensato a quanto assomigli il marketing digitale a una partita a scacchi? Da una parte la SEO : potente, strategica, in grado di dominare il gioco nel lungo periodo. Dall&#8217;altra la pubblicit\u00e0 a pagamento (PPC) : [&hellip;]<\/p>","protected":false},"author":9,"featured_media":12334,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[37,39],"tags":[],"class_list":["post-12287","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","category-seo"],"_links":{"self":[{"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12287","targetHints":{"allow":["GET"]}}],"collection":[{"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/comments?post=12287"}],"version-history":[{"count":0,"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/posts\/12287\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media\/12334"}],"wp:attachment":[{"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/media?parent=12287"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/categories?post=12287"},{"taxonomy":"post_tag","embeddable":true,"href":"http:\/\/www.madinnovation.ch\/en\/wp-json\/wp\/v2\/tags?post=12287"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}